MINT logo — Creators of the first Advertising Resource Management (ARM)...

MINT

Creators of the first Advertising Resource Management (ARM) Solution.

Founded 2014 United States New York, United States 322 employees Private Equity Total: $50.00M Automation, Platforms

General Information

Company Name MINT
Founded Year 2014
Location United States New York, United States
Founders / Decision Makers
Team member Team member
Employees 322
Industries Automation, Platforms
Funding Stage Private Equity
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About MINT

MINT, established in 2014, is at the forefront of Advertising Resource Management (ARM) with their innovative slogan, "Creators of the first Advertising Resource Management (ARM) Solution."

Headquartered in the United States, MINT is pioneering the integration of technology and Autonomous AI in marketing. Their open enterprise platform enhances human capabilities, linking marketing outcomes to real business growth. The company operates across two key industries: Automation and Platforms.

Their recent strategic acquisitions of Redmill Solutions and info³ underscore their commitment to a seamless media planning ecosystem, providing a competitive edge in AI-driven advertising intelligence.

In the latest financing event on 15 November 2021, MINT secured a €50.00M Private Equity Round led by Tikehau Capital. This investment fuels their mission to redefine the advertising landscape, cementing their position as a leader in marketing transformation.

Business keywords: Advertising Resource Management, Agentic AI, Media Planning, Marketing Automation, Advertising Automation, Digital Advertising, Marketing Transformation, AdTech, MarTech, Omnichannel, Marketing Orchestration, Customer Data Platform, Enterprise Platform

Services & Products

Media Planning & Buying
Trafficking & Ad Operations
Data Integration
AI-Powered Campaign Optimization
Advisory & Services

Target Customers

Global Advertisers Brands Agencies Advertising Teams

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round €50.00M 1
Tikehau Capital
15 Nov 2021

MINT Alternatives & Competitors

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MINT vs
GrowthDesk
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MINT vs
Footprints AI
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MINT vs

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FAQ About MINT

Creators of the first Advertising Resource Management (ARM) Solution.
MINT was founded in 2014.
MINT is headquartered in New York, United States.
MINT operates in Automation and Platforms. Its work centres on Advertising Resource Management, Agentic AI, Media Planning and Marketing Automation. Its customers include Global Advertisers, Brands and Agencies.
MINT has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
MINT has approximately 322 employees.
MINT has completed 1 funding round, raising a total of $50.00M. The latest funding stage is Private Equity.
MINT offers: Media Planning & Buying, Trafficking & Ad Operations, Data Integration, AI-Powered Campaign Optimization, Advisory & Services.
Top alternatives and competitors to MINT include GrowthDesk, Footprints AI, Madgicx.com, Terminus (by DemandScience), ADYOUNEED. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MINT and GrowthDesk are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MINT, https://bouncewatch.com/company/mint, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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