MINT logo — Creators of the first Advertising Resource Management (ARM)...

MINT

Creators of the first Advertising Resource Management (ARM) Solution.

Founded 2014 United States New York, United States 322 employees Private Equity Total: $50.00M Automation, Platforms

General Information

Company Name MINT
Founded Year 2014
Location United States New York, United States +6
Founders / Decision Makers
Team member Team member
Employees 322
Industries Automation, Platforms
Funding Stage Private Equity
Social

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About MINT

MINT, established in 2014, is at the forefront of Advertising Resource Management (ARM) with their innovative slogan, "Creators of the first Advertising Resource Management (ARM) Solution."

Headquartered in the United States, MINT is pioneering the integration of technology and Autonomous AI in marketing. Their open enterprise platform enhances human capabilities, linking marketing outcomes to real business growth. The company operates across two key industries: Automation and Platforms.

Their recent strategic acquisitions of Redmill Solutions and info³ underscore their commitment to a seamless media planning ecosystem, providing a competitive edge in AI-driven advertising intelligence.

In the latest financing event on 15 November 2021, MINT secured a €50.00M Private Equity Round led by Tikehau Capital. This investment fuels their mission to redefine the advertising landscape, cementing their position as a leader in marketing transformation.

Taxonomy: Advertising Resource Management, Agentic AI, Media Planning, Marketing Automation, Advertising Automation, Digital Advertising, Marketing Transformation, AdTech, MarTech, Omnichannel, Marketing Orchestration, Customer Data Platform, Enterprise Platform

Services & Products

Media Planning & Buying
Trafficking & Ad Operations
Data Integration
AI-Powered Campaign Optimization
Advisory & Services

Target Customers

Global Advertisers Brands Agencies Advertising Teams

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round •••••• 1
Investor
15 Nov 2021

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FAQ About MINT

Creators of the first Advertising Resource Management (ARM) Solution.
MINT was founded in 2014.
MINT is headquartered in New York, United States.
MINT operates in the following industries: Automation, Platforms.
MINT has approximately 322 employees.
MINT has completed 1 funding round, raising a total of $50.00M. The latest funding stage is Private Equity.
MINT offers: Media Planning & Buying, Trafficking & Ad Operations, Data Integration, AI-Powered Campaign Optimization, Advisory & Services.
Top alternatives and competitors to MINT include Bench Media, Blue Rain Intelligence 嵐宇科技, Vehom, 悠易互通(北京)广告有限公司, Syptus. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MINT and Bench Media are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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