MINT, established in 2014, is at the forefront of Advertising Resource Management (ARM) with their innovative slogan, "Creators of the first Advertising Resource Management (ARM) Solution."
Headquartered in the United States, MINT is pioneering the integration of technology and Autonomous AI in marketing. Their open enterprise platform enhances human capabilities, linking marketing outcomes to real business growth. The company operates across two key industries: Automation and Platforms.
Their recent strategic acquisitions of Redmill Solutions and info³ underscore their commitment to a seamless media planning ecosystem, providing a competitive edge in AI-driven advertising intelligence.
In the latest financing event on 15 November 2021, MINT secured a €50.00M Private Equity Round led by Tikehau Capital. This investment fuels their mission to redefine the advertising landscape, cementing their position as a leader in marketing transformation.