Italy
Mirato S.p.A. is a central figure in the Italian hygiene and beauty industry, based in Novara, Italy. It operates through three main manufacturing sites and serves markets both domestically and internationally.
Founded in 1960, Mirato S.p.A. offers a range of services including the production of personal care and cosmetic products, sales and marketing, strategic business planning, and program management. It targets individual consumers interested in personal care, wellness, and sustainable products. The company's business model focuses on B2C interactions, e-commerce, and direct-to-consumer sales, generating revenue primarily through product sales and advertising.
