New Delhi, India
MISASO is a women’s clothing brand that caters to women of all shapes and sizes, including petite, curvy, and pregnant individuals. The company prides itself on creating dresses, tops, and jumpsuits that flatter every figure, designed to become wardrobe favorites. MISASO operates with three guiding principles:
MI – Made in India: The brand's products are proudly and ethically made in India, utilizing organic cotton sourced from the south and a diverse team from across the country.
SA – Sustainable Alternative: In contrast to fast fashion, MISASO's clothing stands the test of time and is pregnancy and nursing-friendly, promoting long-term wearability.
SO – Sourced Organically: The company prioritizes natural and GOTS certified organic cotton in 90% of its products, ensuring they are free from harmful chemicals, thus safer for both consumers and the environment.
Founded in 2020, MISASO operates within the Consumer Goods and E-Commerce industries, with its headquarters located in India. The company is a creative venture led by couple-preneurs, Mitali and Samir Sood. Samir, known as "Sam," is an experienced entrepreneur with a background in promising start-ups across the energy, recruitment, and tourism sectors, while Mitali, also known as "MJ," has garnered expertise working with renowned brands like PepsiCo and Samsung. MISASO aims to enable customers to create their own stories through their designs, enhancing everyday experiences.
Currently, there is no public information available regarding their last investment or the involved investors.
