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Moneythor logo — All-in-one personalisation engine for financial services

Moneythor

All-in-one personalisation engine for financial services

Founded 2013 Singapore Singapore 33 employees Private Equity API, Analytics +6

General Information

Company Name Moneythor
Founded Year 2013
Location Singapore Singapore
Employees 33
Industries API, Analytics, Automation +5
Funding Stage Private Equity
Business Model B2B, Platform, B2B2C
Revenue Model Subscription, Licensing, Usage Based
Social

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AI Insight

Bounce Watch AI
1 month ago

Moneythor is demonstrating significant strategic momentum, highlighted by a major customer win with Trust Bank Singapore and the launch of its 'Acquire' platform, aimed at enhancing bank referral programs. These product and market developments, alongside a substantial website update and participation in Seamless Middle East, indicate a clear focus on driving customer acquisition, product innovation, and potential regional expansion, particularly within the MENA market.

Signal Types
Customer Win Product Launch Market Engagement Digital Presence Update
Strategic Labels
Customer Acquisition Product Innovation Market Expansion
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Fintech Growth Equity — B2B SaaS

About Moneythor

Moneythor is a Singapore-based fintech startup founded in 2013. The company's slogan "All-in-one personalization engine for financial services" reflects its core mission. Moneythor offers a best-in-class system of engagement for financial services, using real-time data analytics and behavioral science to deliver personalized experiences to customers across various digital banking channels. This includes personalized money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, offers, and loyalty programs. The solution is provided as an easy-to-implement software platform delivered as APIs, enabling banks and fintech firms to enhance the functionality and experience of their digital banking services for retail and business customers. Moneythor's last investment was a Private Equity Round at 18 January 2021, with NAVIS being the investing party. The company operates within the industries of API, Analytics, Automation, Enterprise Software, Finance, Financial Services, Fintech, and Banking. Moneythor's solution has proven to drive measurable business results for clients, including improved loyalty and Net Promoter Scores (NPS), reduced cost to serve customers, and increased revenue from more relevant and contextual campaigns.

Business keywords: Personalization Engine, Real-time Data Analytics, Behavioral Science, Digital Banking, APIs, Customer Engagement, Data-Driven Experiences, Loyalty Programs, Predictive Forecasting, Financial Literacy, NPS Improvement, Revenue Generation, Cost Optimization

Services & Products

AI-powered personalisation
Financial data analysis
Customer engagement strategies
Loyalty and rewards programs
Banking platform deployment
Financial behaviour insights

Target Customers

Banks Financial Institutions Digital Banking Platforms Fintech companies

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
NAVIS
NAVIS
18 Jan 2021

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FAQ About Moneythor

All-in-one personalisation engine for financial services
Moneythor was founded in 2013.
Moneythor is headquartered in Singapore.
Moneythor operates in API, Analytics, Automation, Enterprise Software, Finance, Financial Services, Fintech and Banking. Its work centres on Personalization Engine, Real-time Data Analytics, Behavioral Science and Digital Banking. Its customers include Banks, Financial Institutions and Digital Banking Platforms.
Moneythor has a B2B, Platform and B2B2C business model. Its revenue comes from Subscription, Licensing and Usage Based.
Moneythor has approximately 33 employees.
Moneythor has completed 1 funding round. The latest funding stage is Private Equity.
Moneythor offers: AI-powered personalisation, Financial data analysis, Customer engagement strategies, Loyalty and rewards programs, Banking platform deployment, Financial behaviour insights.
Top alternatives and competitors to Moneythor include Moven, Meniga, Solitics, Moneyhub, Listrak. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Moneythor and Moven are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Moneythor, https://bouncewatch.com/company/moneythor, updated 29 September 2026. When citing, please name BounceWatch and link this page.

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