MORI

Empowering families to sleep better ☁️ Share your #MORImoments #babyMORI

Founded 2014

London, United Kingdom 167 employees Series B Total: $24.18M E-Commerce, Fashion

General Information

Company Name MORI

Founded Year 2014

Location

London, United Kingdom

Employees 167

Industries E-Commerce, Fashion

Funding Stage Series B

Business Model E Commerce, D2C, Subscription Box

Revenue Model Product Sales, Subscription, One Time Purchase

Offices as of Sep 2026

London, United Kingdom

Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Oct 20, 2026

MORI announced a product collaboration with KIDLY, leading to the launch of their new rainwear collection for children.

Award Received Oct 13, 2026

MORI was featured by British Vogue in its "Baby’s First Year Gift Guide", highlighting its products for new parents.

Expansion Plan Oct 08, 2026

MORI is exploring an expanded store presence, with a focus on identifying markets with the strongest potential. Colliers Strategy & Analytics team assisted in this process.

New Office Oct 02, 2026

Childrenswear brand MORI is opening its fourth and largest store in Chiswick, west London.

Product Launch Sep 29, 2026

MORI has launched its AW26 Collection, featuring cosy layers, supersoft essentials, and practical pieces, including bestselling pramsuits back in stock and new prints and styles.

Homepage Update

Significant changes detected on company website (61.9% content change).

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About MORI

MORI is a startup founded in 2014, headquartered in the United Kingdom, operating at the intersection of E-Commerce and Fashion. This company is dedicated to improving family life by enhancing sleep quality, as highlighted in their slogan: "Empowering families to sleep better ☁️". They engage their community through unique shared experiences, promoted via their branded hashtag scenes like #MORImoments and #babyMORI.

MORI recently secured a $16.00M Series B investment on 01 April 2021, which signals strong investor confidence but does not disclose the investors involved. The funding is likely to fuel further expansion and innovation within their product lines, as the company leverages the growing trend of online shopping and consumer emphasis on wellness and comfort.

Business keywords: babywear, sustainable fashion, direct-to-consumer, organic clothing, innovative fabrics, toddler clothing, sustainable manufacturing, unique textiles, sleepwear, eco-friendly materials, brand disruption, consumer experience, family empowerment, soft fabrics

Services & Products

Retail of Baby and Kids' Clothing

Sale of Educational and Sensory Toys

Nursery and Home Accessories

Gift Bundles and Offers

Subscription Services for Sleepwear

Target Customers

Parents of Babies and Young Children Expectant Parents Gift Shoppers for Babies and Kids Environmentally Conscious Consumers

Funding Rounds & Investors (4)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Series B	$16.00M	-		01 Apr 2021
Series A	$5.05M	4	Guinness Asset Management, Guinness Ventures +2	01 May 2019
Seed	$3.00M	2	MPGI, 500 Global	01 Dec 2016
Seed	$130.00K	2	MPGI, 500 Global	01 May 2016

MORI Alternatives & Competitors

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MORI vs

Merz b. Schwanen Germany

Berlin brand creating timeless garments with history. True passion, eco-friendly materials, and hone...

23 employees

Consumer Goods, E-Commerce

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MORI vs

ZAVI United Arab Emirates

ELEVATED EVERYDAY WEAR

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MORI vs

Iamnotbasic United States

We believe fashion should be fun and accessible to everyone, and at the same time sustainable.

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FAQ About MORI

Empowering families to sleep better ☁️ Share your #MORImoments #babyMORI

MORI was founded in 2014.

MORI is headquartered in London, United Kingdom.

MORI operates in E-Commerce and Fashion. Its work centres on babywear, sustainable fashion, direct-to-consumer and organic clothing. Its customers include Parents of Babies and Young Children, Expectant Parents and Gift Shoppers for Babies and Kids.

MORI has a E Commerce, D2C and Subscription Box business model. Its revenue comes from Product Sales, Subscription and One Time Purchase.

MORI has approximately 167 employees.

MORI has completed 4 funding rounds, raising a total of $24.18M. The latest funding stage is Series B.

MORI offers: Retail of Baby and Kids' Clothing, Sale of Educational and Sensory Toys, Nursery and Home Accessories, Gift Bundles and Offers, Subscription Services for Sleepwear.

Top alternatives and competitors to MORI include Merz b. Schwanen, ZAVI, Iamnotbasic, Bobo Choses, Thought Clothing. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

MORI and Merz b. Schwanen are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MORI, https://bouncewatch.com/company/mori, updated 12 October 2026. When citing, please name BounceWatch and link this page.

MORI

General Information

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Target Customers

Funding Rounds & Investors (4)

MORI Alternatives & Competitors

FAQ About MORI