Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
MORI logo — Empowering families to sleep better ☁️ Share your #MORImomen...

MORI

Empowering families to sleep better ☁️ Share your #MORImoments #babyMORI

Founded 2014 United Kingdom London, United Kingdom 166 employees Series B Total: $24.18M E-Commerce, Fashion

General Information

Company Name MORI
Founded Year 2014
Location United Kingdom London, United Kingdom +1
Employees 166
Industries E-Commerce, Fashion
Funding Stage Series B
Social

Get notified when MORI moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Award Received Sep 02, 2026

MORI was recognized by Women's Health as one of the best skin-safe baby clothing brands for its soft, breathable fabrics.

Product Launch Aug 28, 2026

MORI has launched its 'Back-to-School' campaign, featuring new season styling and an expanded mix of products and brands. This campaign is detailed on their website.

Get alerts when MORI shows new signals

About MORI

MORI is a startup founded in 2014, headquartered in the United Kingdom, operating at the intersection of E-Commerce and Fashion. This company is dedicated to improving family life by enhancing sleep quality, as highlighted in their slogan: "Empowering families to sleep better ☁️". They engage their community through unique shared experiences, promoted via their branded hashtag scenes like #MORImoments and #babyMORI.

MORI recently secured a $16.00M Series B investment on 01 April 2021, which signals strong investor confidence but does not disclose the investors involved. The funding is likely to fuel further expansion and innovation within their product lines, as the company leverages the growing trend of online shopping and consumer emphasis on wellness and comfort.

Taxonomy: babywear, sustainable fashion, direct-to-consumer, organic clothing, innovative fabrics, toddler clothing, sustainable manufacturing, unique textiles, sleepwear, eco-friendly materials, brand disruption, consumer experience, family empowerment, soft fabrics

Services & Products

Retail of Baby and Kids' Clothing
Sale of Educational and Sensory Toys
Nursery and Home Accessories
Gift Bundles and Offers
Subscription Services for Sleepwear

Target Customers

Parents of Babies and Young Children Expectant Parents Gift Shoppers for Babies and Kids Environmentally Conscious Consumers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B •••••• - 01 Apr 2021
Series A •••••• 4
Investor Investor Investor
•••• •••• 		01 May 2019
Seed •••••• 2
Investor
•••• •••• 		01 Dec 2016
Seed •••••• 2
Investor
•••• •••• 		01 May 2016

MORI Alternatives & Competitors

View All Alternatives
MORI vs
Lucky & Me, Inc.
Lucky & Me, Inc. United States

Comfy ever after

6 employees
Hardware
Compare MORI vs Lucky & Me, Inc.
MORI vs
Maxim Creation
Maxim Creation India

𝐌𝐚𝐱𝐢𝐦 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧, 𝐊𝐚𝐟𝐭𝐚𝐧 & 𝐌𝐨𝐫𝐞 Handcrafted Solitary Women's Wear

5 employees
E-Commerce, Fashion
MORI vs
Dudley Stephens
Dudley Stephens United States

Elevated classics in recycled performance fabrics

10 employees
Also compare with: MORI vs Accouchée Accouchée MORI vs Careste Careste View all alternatives

FAQ About MORI

Empowering families to sleep better ☁️ Share your #MORImoments #babyMORI
MORI was founded in 2014.
MORI is headquartered in London, United Kingdom.
MORI operates in the following industries: E-Commerce, Fashion.
MORI has approximately 166 employees.
MORI has completed 4 funding rounds, raising a total of $24.18M. The latest funding stage is Series B.
MORI offers: Retail of Baby and Kids' Clothing, Sale of Educational and Sensory Toys, Nursery and Home Accessories, Gift Bundles and Offers, Subscription Services for Sleepwear.
Top alternatives and competitors to MORI include Lucky & Me, Inc., Maxim Creation , Dudley Stephens, Accouchée, Careste. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MORI and Lucky & Me, Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors MORI and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

See how it works

One analytics cookie (Google Analytics). Cookie Policy