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Mperativ logo — Mperativ offers a revenue marketing & attribution platform t...

Mperativ

Mperativ offers a revenue marketing & attribution platform that connects GTM activities to pipeline and revenue.

Founded 2021 United States San Francisco, United States 11 employees Series A Total: $5.00M Platforms, Marketing

General Information

Company Name Mperativ
Founded Year 2021
Location United States San Francisco, United States
Employees 11
Industries Platforms, Marketing
Funding Stage Series A
Social

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About Mperativ

Mperativ is a revenue marketing & attribution platform with the mission to connect go-to-market activities to pipeline and revenue. The platform, founded in 2020 by Jim McHugh and Daniel Raskin, aims to address the challenge of marketing analytics and revenue attribution by integrating it with the overarching go-to-market strategy. The company's Series A investment of $5.00M on 20 December 2021 involved key investors such as Heroic Ventures, GFT Ventures, and WestWave Capital. Mperativ's offering includes features like demand engine visibility, fiscal objectives translation, lead and account KPIs, contribution insights, revenue attribution, and customer journey visualization, enabling marketers to better understand and communicate their ROI and marketing influence. With its innovative approach, Mperativ seeks to revolutionize the way marketing strategies are operationalized and executed, making it an exciting prospect for potential investors in the Platforms and Marketing industries.

Business keywords: revenue marketing, attribution platform, demand generation, marketing insights, CRM integration, marketing automation, business intelligence, revenue-centric model, marketing operations, pipeline management

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $5.00M 3
Heroic Ventures GFT Ventures WestWave Capital
Heroic Ventures, GFT Ventures +1
20 Dec 2021
Seed Round Undisclosed 1
WestWave Capital
WestWave Capital
28 Jan 2021
Seed Round Undisclosed 1
WestWave Capital
WestWave Capital
29 Oct 2020

Mperativ Alternatives & Competitors

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Mperativ vs
Terminus (by DemandScience)
Terminus (by DemandScience) United States

Terminus is now part of DemandScience

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108 employees
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Mperativ vs
Paragone by Perion
Paragone by Perion United States

Paragone, a Perion Company (NASDAQ: PERI): is a cross-channel performance marketing platform special...

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Mperativ vs
TrafficBee
TrafficBee Israel

An Easy-To-Use Tracking and Lead distribution Marketing Software for Affiliates and marketing teams

Pre-Seed
1 employees
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FAQ About Mperativ

Mperativ offers a revenue marketing & attribution platform that connects GTM activities to pipeline and revenue.
Mperativ was founded in 2021.
Mperativ is headquartered in San Francisco, United States.
Mperativ operates in Platforms and Marketing. Its work centres on revenue marketing, attribution platform, demand generation and marketing insights.
Mperativ has approximately 11 employees.
Mperativ has completed 3 funding rounds, raising a total of $5.00M. The latest funding stage is Series A.
Top alternatives and competitors to Mperativ include Terminus (by DemandScience), Paragone by Perion, TrafficBee, (주)유니드컴즈, Qonversion. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Mperativ and Terminus (by DemandScience) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Mperativ, https://bouncewatch.com/company/mperativ, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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