Murphy's Naturals

Murphy's Naturals is an innovative outdoor products and lifestyle brand based in Raleigh, NC. Founded in 2013 by Philip Freeman and named after his dog Murphy, the company is committed to creating highly-effective products from responsibly sourced, plant-based ingredients. Their slogan "Celebrating Nature & Inspiring Good Through Quality Natural Products" reflects their mission to celebrate nature and inspire good through their offerings, which include items such as insect repellents and outdoor candles.

The company believes firmly that health and wellness come from the environment. Their commitment to quality and sustainability is evident in their status as a Certified B Corporation and their membership in 1% for the Planet. Murphy's Naturals aims to leave out all undesirable ingredients and focuses on providing earth-friendly products that contribute to the well-being of their customers.

With products sold in national retail locations and online, Murphy's Naturals has attracted notable investors. Their Series B investment of $8.00M was secured on March 13, 2024 from investors including Emil Capital Partners, Point King Capital, and John Replogle. This backing reflects the confidence in the company's vision and potential for growth within the consumer goods, e-commerce, food and beverage, healthcare, and retail sectors. As part of their mission, the company has also committed to contributing 2% of revenues to goodwill organizations that share their vision, demonstrating their dedication to supporting the health of local and global communities.