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Must Love logo — Frosted cookies, (N)ice cream, and Sprinkles.

Must Love

Frosted cookies, (N)ice cream, and Sprinkles.

Founded 2016 United States Los Angeles, United States 20 employees Venture round E-Commerce, Food Delivery +1

General Information

Company Name Must Love
Founded Year 2016
Location United States Los Angeles, United States
Employees 20
Industries E-Commerce, Food Delivery, Food and Beverage
Funding Stage Venture round
Social

BounceWatch is an independent company data service, not affiliated with Must Love. To contact Must Love, visit must.love.

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About Must Love

Must Love is a Los Angeles-based “nice cream” company founded by best friends, UC Berkeley graduates and second-generation Korean Americans, Hannah and Mollie. The company was established in 2016 with the aim of providing healthier options in the frozen dessert market. Must Love's products, made with real, simple ingredients and minimal refined sugar, offer banana- and oat milk-based nice creams in flavors like Peanut Butter Swirl and Choco Choco Chip. The company's unique approach has made plant-based indulgence accessible to families nationwide. The company operates in the E-Commerce, Food Delivery, and Food and Beverage sectors, exhibiting a diverse business model. Must Love secured a Venture Round investment on 01 January 2021, with Hyphen Capital being the investing entity. Must Love's innovative take on plant-based desserts, coupled with strong founding values, has positioned it as an attractive investment opportunity. With a unique product offering and growing consumer interest in healthier alternatives, the company presents potential for significant growth and market disruption. The recent investment from Hyphen Capital further solidifies Must Love's position in the market and sets the stage for expansion and continued success.

Business keywords: Los Angeles-based company, plant-based desserts, healthy dessert options, nice cream, frozen desserts, minimal refined sugar, banana-based nice cream, oat milk-based nice cream, crave-worthy flavors, family-friendly desserts, Pinterest trend, healthy indulgence, UC Berkeley graduates, Korean American founders, grocery store distribution

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Hyphen Capital
Hyphen Capital
01 Jan 2021

Must Love Alternatives & Competitors

Must Love vs
Wonder Monday
Wonder Monday United States

The best cheesecake you've ever had — minus the sugar.

Grant
2 employees
E-Commerce, Food and Beverage

FAQ About Must Love

Frosted cookies, (N)ice cream, and Sprinkles.
Must Love was founded in 2016.
Must Love is headquartered in Los Angeles, United States.
Must Love operates in E-Commerce, Food Delivery and Food and Beverage. Its work centres on Los Angeles-based company, plant-based desserts, healthy dessert options and nice cream.
Must Love has approximately 20 employees.
Must Love has completed 1 funding round. The latest funding stage is Venture round.
Top alternatives and competitors to Must Love include Wonder Monday. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Must Love and Wonder Monday are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Must Love, https://bouncewatch.com/company/must-love, updated 5 January 2025. When citing, please name BounceWatch and link this page.

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