MyTraffic is a leading European startup providing real-time, data-driven insights to empower businesses with precise geospatial analytics. Founded in 2016 and headquartered in France, it caters to industries such as Analytics, Big Data, Real Estate, and Retail.
The company’s platform offers detailed insights into footfall, vehicle flow, and visitor profiling, aiding over 600 companies in sectors like retail, real estate, and advertising, ensuring GDPR compliance. With the integration of Gini, an AI-powered companion, MyTraffic enhances location strategy through instant analytics.
In November 2022, MyTraffic secured a €30.00M Series B investment, led by Alven, AXA Venture Partners, and Kernel Investissements. Overall, they have raised €40 Million. This capital supports their mission to transform location data into actionable decisions, enabling businesses to optimize marketing, expand operations, and increase asset performance.