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MyTraffic logo — Make Smarter Location Decisions. MyTraffic provides precise...

MyTraffic

Make Smarter Location Decisions. MyTraffic provides precise, real-time information on any physical location in Europe.

Founded 2016 France France 118 employees Series B Total: $43.00M Analytics, Big Data +2

General Information

Company Name MyTraffic
Founded Year 2016
Location France France
Employees 118
Industries Analytics, Big Data, Real Estate +1
Funding Stage Series B
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About MyTraffic

MyTraffic is a leading European startup providing real-time, data-driven insights to empower businesses with precise geospatial analytics. Founded in 2016 and headquartered in France, it caters to industries such as Analytics, Big Data, Real Estate, and Retail.

The company’s platform offers detailed insights into footfall, vehicle flow, and visitor profiling, aiding over 600 companies in sectors like retail, real estate, and advertising, ensuring GDPR compliance. With the integration of Gini, an AI-powered companion, MyTraffic enhances location strategy through instant analytics.

In November 2022, MyTraffic secured a €30.00M Series B investment, led by Alven, AXA Venture Partners, and Kernel Investissements. Overall, they have raised €40 Million. This capital supports their mission to transform location data into actionable decisions, enabling businesses to optimize marketing, expand operations, and increase asset performance.

Business keywords: Geospatial Analytics, Location Strategy, Real-Time Data, Footfall Analysis, Vehicle Flow Analysis, Visitor Profiling, GDPR Compliance, Retail Expansion, Real Estate Optimization, Marketing Optimization, Competitor Benchmarking, Pedestrian Traffic Data, Vehicle Traffic Data, Socio-Demographic Profiling, AI in Geospatial Analytics

Services & Products

Gini AI Assistant for Geospatial Analytics
DataLibrary for High-Value Alternative Data
AudienceLabs for Reconciliation of Digital and Physical Presence
SmartMonitor for Retail Footfall Analysis
EVConnect for Charging Point Data Insights

Target Customers

Retail Chains Restaurant Franchises Commercial Real Estate Developers Brokers and Agents Public Sector Regulators Advertising Agencies Charging Point Operators

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B €30.00M 3
Alven AXA Venture Partners
Alven, AXA Venture Partners +1
08 Nov 2022
Series A €10.00M 2
Alven
Alven, Kernel
23 Sep 2021
Seed Round €3.00M 1
Pierre Kosciusko-Morizet
10 Dec 2019

Latest News

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MyTraffic Alternatives & Competitors

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MyTraffic vs
Local Logic
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pass_by
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MyTraffic vs
IdealSpot - Location Intelligence & Geodata Analytics
IdealSpot - Location Intelligence & Geodata Analytics United States

IdealSpot provides the commercial real estate ecosystem with data-driven local market intelligence a...

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Also compare with: MyTraffic vs Symaps.io Symaps.io View all alternatives

FAQ About MyTraffic

Make Smarter Location Decisions. MyTraffic provides precise, real-time information on any physical location in Europe.
MyTraffic was founded in 2016.
MyTraffic is headquartered in France.
MyTraffic operates in Analytics, Big Data, Real Estate and Retail. Its work centres on Geospatial Analytics, Location Strategy, Real-Time Data and Footfall Analysis. Its customers include Retail Chains, Restaurant Franchises and Commercial Real Estate Developers.
MyTraffic has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
MyTraffic has approximately 118 employees.
MyTraffic has completed 3 funding rounds, raising a total of $43.00M. The latest funding stage is Series B.
MyTraffic offers: Gini AI Assistant for Geospatial Analytics, DataLibrary for High-Value Alternative Data, AudienceLabs for Reconciliation of Digital and Physical Presence, SmartMonitor for Retail Footfall Analysis, EVConnect for Charging Point Data Insights.
Top alternatives and competitors to MyTraffic include Local Logic, pass_by, IdealSpot - Location Intelligence & Geodata Analytics, Spatial.ai, Intelligence Node. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MyTraffic and Local Logic are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MyTraffic, https://bouncewatch.com/company/mytraffic, updated 7 April 2026. When citing, please name BounceWatch and link this page.

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