myTU is a financial technology company based in Vilnius, Lithuania, specializing in digital banking solutions powered by AI and cloud technology. It operates as an Electronic Money Institution across the EU/EEA countries and is a principal member of both VISA and Mastercard, providing consumers and businesses with advanced banking capabilities.
Founded in 2019, myTU offers a banking platform on Google Cloud and integrates various AI tools for internal processes like customer due diligence and risk scoring. The company follows a B2C and B2B platform business model, generating revenue through transaction fees, usage-based charges, and tiered pricing. It actively participates in the SEPA payment network and supports mobile payments through services like Google Pay and Apple Pay.