n11 is a digital marketplace based in Istanbul, Turkey, that connects millions of buyers with registered sellers, facilitating efficient transactions. It serves a wide range of industries, including fashion, apparel, electronics, and homeware, attracting diverse customer segments such as individual consumers, fashion enthusiasts, and tech-savvy shoppers.
Founded in 2012, n11 provides an online shopping platform featuring discounted deals and customer reviews, along with a user-friendly mobile application. Its business operates on a marketplace and e-commerce model, engaging in B2C transactions. The company generates revenue through marketplace fees, commissions, and advertising, offering a variety of product categories to meet the needs of household consumers, fitness enthusiasts, and more.