Naive Blue is a photo services brand that was established in 2010 in the Yangpu district of Shanghai. What started as a small 88-square-meter shop offering attractive career photo shoots for nearby university students has evolved into a popular brand, having served over 1 million people. The company prioritizes customer needs and continually improves its services and photo quality. Expanding beyond Shanghai in 2015, Naive Blue now operates over 40 stores across numerous cities in China, providing refined personal image services. With a focus on exquisite service, detailed processes, and stringent quality, Naive Blue aims to offer top-notch lifestyle services for individuals valuing quality, happiness, and confidence, living up to its name - a longing for the beautiful.
In November 2019, the company secured a CNY45.00M Series A investment with participation from Ventech China, VStar Capital, and Evershine Capital. This funding round reflects investor confidence in Naive Blue's business model and its potential for growth and expansion within the applications industry.
