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Nefta logo — Intelligent, real-time ad monetization for game studios. Rec...

Nefta

Intelligent, real-time ad monetization for game studios. Reclaim revenue with dynamic, AI-driven bid floors.

Founded 2021 Germany Berlin, Germany 22 employees Seed Total: $6.00M

General Information

Company Name Nefta
Founded Year 2021
Location Germany Berlin, Germany
Founders / Decision Makers
Team member
Employees 22
Funding Stage Seed
Business Model B2B, SaaS, API
Revenue Model Usage Based, Performance Based, Service Fee
Offices as of Sep 2026
Berlin, Germany London, United Kingdom
Social

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About Nefta

Nefta, founded in 2021 and headquartered in Germany, presents a promising opportunity in the ad tech industry. Focused on elevating ad monetization for game studios, Nefta leverages first-party data to optimize both user acquisition and revenue generation. Their unique offering lies in intelligent, real-time ad solutions that utilize dynamic, AI-driven bid floors.

The startup distinguishes itself with innovative methodologies such as dynamic bidder floors that enhance publisher performance through integration with MAX Mediation. By combining behavioral and revenue analytics, Nefta delivers outstanding ROAS for advertisers, aligning with the growing demand for data-driven ad strategies.

Having secured a $5.00M Seed investment on 01 February 2023, Nefta is backed by notable investors including Play Ventures, Picus Capital, Future Fund, SevenX Ventures, Sfermion, and P2 Ventures, marking a strong vote of confidence in their market potential.

Business keywords: ad monetization, game studios, real-time advertising, AI-driven bid floors, dynamic pricing, user acquisition, first-party data, MAX Mediation, publisher performance, ROAS optimization, behavioural data, revenue optimization, publisher trust, ad-tech solutions, pre-mediation solutions

Services & Products

Intelligent Floors
Advanced Bid-Floor Optimization
AI-Powered Machine Learning Models
Real-Time Ad Revenue Analysis
Integration with Major Mediation Providers

Target Customers

Game Studios Mobile Game Publishers Ad Monetization Teams Mobile Game Developers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $5.00M 6
Play Ventures Picus Capital Future Fund
Play Ventures, Picus Capital +4
01 Feb 2023
Seed $1.00M 1
Picus Capital
Picus Capital
01 Jun 2022

Nefta Alternatives & Competitors

Nefta vs
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Insticator
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FAQ About Nefta

Intelligent, real-time ad monetization for game studios. Reclaim revenue with dynamic, AI-driven bid floors.
Nefta was founded in 2021.
Nefta is headquartered in Berlin, Germany. As of Sep 2026, it also has offices in London, United Kingdom.
Nefta has a B2B, SaaS and API business model. Its revenue comes from Usage Based, Performance Based and Service Fee.
Nefta has approximately 22 employees.
Nefta has completed 2 funding rounds, raising a total of $6.00M. The latest funding stage is Seed.
Nefta offers: Intelligent Floors, Advanced Bid-Floor Optimization, AI-Powered Machine Learning Models, Real-Time Ad Revenue Analysis, Integration with Major Mediation Providers.
Top alternatives and competitors to Nefta include Pricemoov, Fyber, Insticator, Viafoura, Right Revenue . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Nefta and Pricemoov are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Nefta, https://bouncewatch.com/company/nefta, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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