neon, founded in 2017, is a Switzerland-based startup in the Financial Services industry focused on revolutionizing personal finance through a seamless digital experience. Their slogan, "Your account for your everyday life. No base fees for account and Mastercard. Super simple. All on your smartphone.", encapsulates their commitment to providing a streamlined banking solution free from traditional banking burdens such as excessive fees, bureaucratic hurdles, and outdated technology.
Positioned as a 100% independent entity, neon offers a transaction account free of base fees and includes a complimentary Mastercard, all accessible via a smartphone app. The company successfully raised Fr.11.20M through equity crowdfunding in their last funding round, completed on 26 October 2022, with notable investments from SICTIC.
With a strong emphasis on simplicity and accessibility, neon aims to capture a growing segment of tech-savvy users seeking efficient and cost-effective banking alternatives.