New10 provides quick and easy access to business financing for entrepreneurs and SMEs. It is based in Amsterdam, The Netherlands, and operates as a 100% subsidiary of ABN AMRO.
Founded in 2017, New10 offers services such as business loans and business credit specifically tailored for entrepreneurs, small and medium enterprises, retail businesses, service providers, transport and logistics, and the hospitality industry. The company's business model is B2B and embedded finance, generating revenue through service and transaction fees. New10 leverages ABN AMRO's extensive network and expertise to deliver fast, digital loan applications and automated credit decisions, supporting business growth financing.