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Nivia Sports logo — India’s first #HomeGrown 🇮🇳 performance sports brand with ne...

Nivia Sports

India’s first #HomeGrown 🇮🇳 performance sports brand with nearly a century of heritage. #MoveUp

Founded 1934 India Jalandhar, India 392 employees Manufacturing, Sports

General Information

Company Name Nivia Sports
Founded Year 1934
Location India Jalandhar, India
Employees 392
Industries Manufacturing, Sports
Business Model E Commerce, D2C, B2C
Revenue Model Product Sales, One Time Purchase, Affiliate
Social

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About Nivia Sports

Nivia Sports, established in 1934 and headquartered in Jalandhar, India, has positioned itself as India’s first #HomeGrown performance sports brand. With its nearly century-old legacy, it continues to make significant strides in the Manufacturing and Sports industries. The company operates under the umbrella of Freewill Sports Pvt Ltd.

The company is renowned for its commitment to high quality, innovation, and affordability, creating world-class athletic equipment and sports apparel. Its products, which cater to core sports like Football, Volleyball, Basketball, and Running, are distinguished by superior design and a focus on innovation. Currently, Nivia Sports boasts a robust presence with its products available in more than 1200 outlets across India and a workforce exceeding 2000 employees.

For investors, Nivia Sports presents an attractive opportunity given its market-leading position, heritage in shaping the Indian sports landscape, and ongoing investments in R&D aimed at achieving greater product differentiation.

Business keywords: Performance Sports Brand, Sports Equipment, Athletic Equipment, Footwear Manufacturing, Sports Accessories, R&D Innovation, Product Differentiation, Core Sports Focus, Integrated Development, Sports Apparel, Direct Retail, Historic Brand, Technology Innovation, Sports Sector Development, Brand Legacy

Services & Products

Online sales of sports products
Discount and promotional offers
EMI payment plans
Free and timely shipping

Target Customers

Sports enthusiasts Athletes Fitness trainers Schools and Sports Clubs Parents buying for children

No funding data available for Nivia Sports yet.

Nivia Sports Alternatives & Competitors

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FAQ About Nivia Sports

India’s first #HomeGrown 🇮🇳 performance sports brand with nearly a century of heritage. #MoveUp
Nivia Sports was founded in 1934.
Nivia Sports is headquartered in Jalandhar, India.
Nivia Sports operates in Manufacturing and Sports. Its work centres on Performance Sports Brand, Sports Equipment, Athletic Equipment and Footwear Manufacturing. Its customers include Sports enthusiasts, Athletes and Fitness trainers.
Nivia Sports has a E Commerce, D2C and B2C business model. Its revenue comes from Product Sales, One Time Purchase and Affiliate.
Nivia Sports has approximately 392 employees.
Nivia Sports offers: Online sales of sports products, Discount and promotional offers, EMI payment plans, Free and timely shipping.
Top alternatives and competitors to Nivia Sports include Joma Sport, Diadem Sports, Wizwedge, Easton Diamond Sports, LLC., Mayor Sports Pvt. Ltd.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Nivia Sports and Joma Sport are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Nivia Sports, https://bouncewatch.com/company/nivia, updated 16 March 2026. When citing, please name BounceWatch and link this page.

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