Jalandhar, India
Nivia Sports, established in 1934 and headquartered in Jalandhar, India, has positioned itself as Indiaโs first #HomeGrown performance sports brand. With its nearly century-old legacy, it continues to make significant strides in the Manufacturing and Sports industries. The company operates under the umbrella of Freewill Sports Pvt Ltd.
The company is renowned for its commitment to high quality, innovation, and affordability, creating world-class athletic equipment and sports apparel. Its products, which cater to core sports like Football, Volleyball, Basketball, and Running, are distinguished by superior design and a focus on innovation. Currently, Nivia Sports boasts a robust presence with its products available in more than 1200 outlets across India and a workforce exceeding 2000 employees.
For investors, Nivia Sports presents an attractive opportunity given its market-leading position, heritage in shaping the Indian sports landscape, and ongoing investments in R&D aimed at achieving greater product differentiation.
