Nory logo — Agentic AI operating system for restaurants. A crew of AI as...

Nory

Agentic AI operating system for restaurants. A crew of AI assistants working 24/7 to control your prime cost.

Founded 2021 United Kingdom London, United Kingdom 132 employees Series B Total: $61.60M AI, Hospitality +1

General Information

Company Name Nory
Founded Year 2021
Location United Kingdom London, United Kingdom
Employees 132
Industries AI, Hospitality, Information Technology
Funding Stage Series B
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Hiring 5 roles posted in the month to 19 Oct 2026
Offices as of Oct 2026
London, United Kingdom Dublin, Ireland Barcelona, Spain New York, United States
Social

BounceWatch is an independent company data service, not affiliated with Nory. To contact Nory, visit nory.ai.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Nory compare?

A PDF of Nory and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Nory soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Major Customer Win Oct 20, 2026

Nory celebrates Mad Egg, a customer, on opening its eighth site and rapidly expanding, highlighting Nory's role in their day-to-day operations and margin discipline.

Event Participation Oct 19, 2026

Nory's Solutions Consultant, Mateusz Kapciak, will participate as a speaker in a live online session on Tuesday, October 27th, 2026, to discuss inconsistent scheduling and building an AI schedule.

In The News Oct 16, 2026

Featured on Business Reporter: Management - Restaurants run on thin margins – Nory is changing that

Actively Hiring Oct 15, 2026

Hiring for 5 positions in the last 30 days.

Growth Metrics Oct 15, 2026

Nory's Scheduling Assistant achieved a 5-11% labour cost reduction in pilot sites.

Key Hire Oct 13, 2026

Nory mentions Lewis Rhys Davies as Head of Sales US, indicating a key hire for the company.

+5 more signals in last 30 days

About Nory

Nory is a forward-thinking startup providing an agentic AI operating system, specifically designed for the restaurant industry. The platform acts as a digital crew, managing prime costs such as labor and cost of goods sold (COGs) across every location, enhancing the overall efficiency of operations for restaurant owners.

Founded in 2021 and headquartered in the United Kingdom, Nory leverages AI automation with a suite of AI assistants. The Forecasting Assistant provides remarkably accurate predictions of revenue and sales, while the Scheduling Assistant optimizes labor costs with efficient rostering. Additionally, the Ordering Assistant reduces food waste by dynamically managing supply orders.

The company recently secured a $37.00M Series B investment on 01 September 2025. Esteemed investors include Kinnevik, Samaipata, Base10 Partners, Triple Point, and Accel. This funding will likely fuel further development and expansion efforts, reinforcing Nory's position in the overlapping sectors of AI, hospitality, and information technology.

Business keywords: AI Restaurant Operating System, Prime Cost Management, Forecasting, AI Assistants, Labour Cost Reduction, Supply Chain Optimization, Food Waste Reduction, Dynamic Scheduling, Demand Prediction, Inventory Optimization, Restaurant Management, Workforce Management, Hospitality Tech, Food Tech

Services & Products

AI-powered operation management
Inventory and supply chain optimization
Workforce onboarding and management
Seamless payroll processing
Financing solutions for restaurants

Target Customers

Independent restaurant brands Franchise networks Multi-location restaurant chains Enterprise hospitality groups

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $37.00M 5
Kinnevik, Samaipata +3
01 Sep 2025
Series A $16.00M 9
NDRC, Samaipata +7
01 May 2024
Seed $7.00M 6
Samaipata, Anamcara Capital +4
01 May 2023
Seed Undisclosed 1
Anamcara Capital
01 Dec 2021
Seed £1.50M 3
Playfair Capital, Enterprise Ireland +1
01 Apr 2021
Seed €100.00K 1
NDRC
01 Mar 2020

Nory Alternatives & Competitors

View All Alternatives
Nory vs

Automatisierte Dienstplanung mit KI – Mehr Effizienz, geringere Personalkosten, optimale Planungssic...

57 employees
AI, Analytics
Nory vs
KITRO
KITRO Switzerland

Food Waste Reduction for Commercial Kitchens

49 employees
AI, Food and Beverage
Nory vs
Oii.ai
Oii.ai United States

Proud Winners of SoftwareVerdict® GSI Awards 2025 - Gold Standard in AI Awards®

Seed
64 employees
AI, Information Technology

FAQ About Nory

Agentic AI operating system for restaurants. A crew of AI assistants working 24/7 to control your prime cost.
Nory was founded in 2021.
Nory is headquartered in London, United Kingdom. As of Oct 2026, it also has offices in Dublin, Ireland, Barcelona, Spain and New York, United States.
Nory operates in AI, Hospitality and Information Technology. Its work centres on AI Restaurant Operating System, Prime Cost Management, Forecasting and AI Assistants. Its customers include Independent restaurant brands, Franchise networks and Multi-location restaurant chains.
Nory has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Nory has approximately 132 employees.
Nory has completed 6 funding rounds, raising a total of $61.60M. The latest funding stage is Series B.
Nory offers: AI-powered operation management, Inventory and supply chain optimization, Workforce onboarding and management, Seamless payroll processing, Financing solutions for restaurants.
Top alternatives and competitors to Nory include Nesto Software GmbH, KITRO, Oii.ai, Vekia, Complexica. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Nory and Nesto Software GmbH are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Nory, https://bouncewatch.com/company/nory, updated 11 October 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes