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Novi logo — Drive Product Demand in Agentic Search

Novi

Drive Product Demand in Agentic Search

Founded 2020 United States San Francisco, United States 54 employees Total: $51.41M AI, Information Technology +2

General Information

Company Name Novi
Founded Year 2020
Location United States San Francisco, United States
Employees 54
Industries AI, Information Technology, Marketing +1
Business Model B2B, Platform, SaaS
Revenue Model Subscription, Service Fee, Tiered Pricing
Social

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About Novi

Novi Connect, founded in 2017 and headquartered in the United States, is pioneering a shift in the consumer packaged goods (CPG) sector through its robust platform focusing on sustainability and transparency. Positioned as a transformative force for empowering retailers and brands to accommodate the rising demand for ethically produced products, Novi Connect serves a market projected to reach $2.5 trillion by 2024.

The company collaborates with giants like Target, Sephora, and Macy’s to implement sustainability initiatives across diverse product categories, enhancing consumer trust and loyalty. Its platform taps into sectors including Personal Care & Beauty, Household Essentials, and more. As a female-founded enterprise, it draws on a diverse team of experts from various fields, embodying a culture committed to environmental consciousness.

Novi Connect has secured $50M from prominent investors including Greylock Partners and Tiger Global. Its latest funding round, a $40M Series B from Marin Sonoma Impact Ventures and others, bolsters its mission to spearhead conscious commerce across over 2,000 retailers and brands.

Business keywords: chemical information, ingredient assessment, supply chain transparency, retail industry, proprietary data sharing, sustainable manufacturing, brand empowerment

Services & Products

AI Shopping Optimizer
Product Authority Builder
Optimizing SKU-level Product Data
Distributing Verified Product Data at Scale
Increasing AI Recommendations

Target Customers

CPG Brands Retail Brands E-commerce Teams Product Data Teams Growth and Marketing Managers

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC $40.00M 3
Defy Partners Greylock Partners
Defy Partners, Greylock Partners +1
01 Feb 2022
Series A $10.30M 4
Defy Partners Greylock Partners
Defy Partners, Greylock Partners +2
01 Sep 2021
Grant $1.11M -
01 Jan 2020

Novi Alternatives & Competitors

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Novi vs
Journey Foods
Journey Foods United States

Technology that improves product data and supply chain inefficiencies in order to feed 8 billion peo...

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12 employees
AI, Automation
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Novi vs
MaetaData
MaetaData United States

We are more than data. We are MaetaData.

Venture round
8 employees
AI, Information Technology
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Novi vs
Skin Match Technology Switzerland AG
Skin Match Technology Switzerland AG Switzerland

Leading SaaS in Beauty eCommerce product discovery and transparency.

Seed
9 employees
AI, Big Data
View all alternatives

FAQ About Novi

Drive Product Demand in Agentic Search
Novi was founded in 2020.
Novi is headquartered in San Francisco, United States.
Novi operates in AI, Information Technology, Marketing and Machine Learning. Its work centres on chemical information, ingredient assessment, supply chain transparency and retail industry. Its customers include CPG Brands, Retail Brands and E-commerce Teams.
Novi has a B2B, Platform and SaaS business model. Its revenue comes from Subscription, Service Fee and Tiered Pricing.
Novi has approximately 54 employees.
Novi has completed 3 funding rounds, raising a total of $51.41M.
Novi offers: AI Shopping Optimizer, Product Authority Builder, Optimizing SKU-level Product Data, Distributing Verified Product Data at Scale, Increasing AI Recommendations.
Top alternatives and competitors to Novi include Journey Foods, MaetaData, Skin Match Technology Switzerland AG, Matchory, Kemiex. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Novi and Journey Foods are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Novi, https://bouncewatch.com/company/novi-connect, updated 21 July 2026. When citing, please name BounceWatch and link this page.

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