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nudge logo — Helping every employee make great financial decisions, when...

nudge

Helping every employee make great financial decisions, when it matters

Founded 2013 United Kingdom London, United Kingdom 116 employees Series A Total: $5.00M B2B, EdTech +6

General Information

Company Name nudge
Founded Year 2013
Location United Kingdom London, United Kingdom
Employees 116
Industries B2B, EdTech, Education +5
Funding Stage Series A
Business Model B2B, Platform, B2B2C
Revenue Model Subscription, Tiered Pricing, Usage Based
Hiring 2 roles posted in the month to 25 Oct 2026
Offices as of Oct 2026
London, United Kingdom Dublin 2 , Ireland Madrid, Spain New York, United States
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update Oct 24, 2026

Significant changes detected on company website (98.8% content change).

Actively Hiring Oct 23, 2026

Hiring for 2 positions in the last 30 days.

Key Hire Oct 22, 2026

nudge welcomed Debi Kesselring as Vice President, U.S.

Major Customer Win Oct 20, 2026

nudge secured PepsiCo as a major customer, achieving significant results for U.S. employees including $2.9 million in retirement savings and a +10 point financial health score improvement.

Tech Stack Change Oct 19, 2026

Added Teamtailor and Webflow to their site and moved their DNS to Cloudflare DNS.

Feature Release Oct 06, 2026

nudge has launched an agentic control layer, a sophisticated governance infrastructure for its AI. This framework ensures responsible outcomes by blending deterministic guardrails with agentic auto…

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About nudge

nudge is an innovative player in the Fintech and EdTech industries, founded in 2013 in the United Kingdom. The company marries AI, behavioral science, and financial expertise to deliver tailored, global financial education through timely notifications and personalized content, aptly summarized by their slogan: "Impartial, global financial education for all, combining financial education with personalized, timely nudges."

The company's solutions are targeted at employers looking to enhance employee financial wellbeing and boost uptake of offered benefits. nudge presents substantial value to organizations by facilitating informed HR decisions, driving employee engagement, and enhancing financial health through skill development.

Backed by a £5.00M Series A investment from Kennet Partners in March 2021, nudge is poised for growth as it continues to revolutionize employer-driven financial education on a global scale.

Business keywords: Financial Education, Financial Wellbeing, Behavioral Science, AI-Driven Solutions, Employee Benefits, Financial Health Checkup, Personal Finance Management, SaaS Solutions, Employee Engagement, Financial Inclusion, Personalized Financial Nudges, Global Financial Expertise, HR Analytics, Reward Strategy, Financial Technology

Services & Products

Personalized Financial Education Platform
Global Financial Wellbeing Programs
Employer Insights and Analytics
Workforce Behavioral Trends Assessment
Localized Financial Education

Target Customers

Large Global Organizations Employers Looking to Improve Employee Financial Health HR Departments Benefits Administrators Financial Educators

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series A £5.00M 1
Kennet Partners
Kennet Partners
01 Mar 2021

nudge Alternatives & Competitors

View All Alternatives
nudge vs
ABAKA Holdings
ABAKA Holdings United Kingdom

Hyper-Personalized Digital Customer Experiences Powered By Artificial Financial Intelligence

Series A
19 employees
AI, Finance
Compare nudge vs ABAKA Holdings
nudge vs
Mintago
Mintago United Kingdom

The only employee benefits platform growing businesses actually need.

Seed
51 employees
Financial Services, Fintech
Compare nudge vs Mintago
nudge vs
Brightside
Brightside United States

We created Financial Care, a new category in employee benefits that improves the financial health of...

Series B
200 employees
Financial Services, Fintech
Compare nudge vs Brightside
Also compare with: nudge vs Neyber (part of the Salary Finance family) Neyber (part of the Salary Finance family) View all alternatives

FAQ About nudge

Helping every employee make great financial decisions, when it matters
nudge was founded in 2013.
nudge is headquartered in London, United Kingdom. As of Oct 2026, it also has offices in Dublin 2 , Ireland, Madrid, Spain and New York, United States.
nudge operates in B2B, EdTech, Education, Enterprise Software, Finance, Financial Services, Fintech and Human Resources. Its work centres on Financial Education, Financial Wellbeing, Behavioral Science and AI-Driven Solutions. Its customers include Large Global Organizations, Employers Looking to Improve Employee Financial Health and HR Departments.
nudge has a B2B, Platform and B2B2C business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
nudge has approximately 116 employees.
nudge has completed 1 funding round, raising a total of $5.00M. The latest funding stage is Series A.
nudge offers: Personalized Financial Education Platform, Global Financial Wellbeing Programs, Employer Insights and Analytics, Workforce Behavioral Trends Assessment, Localized Financial Education.
Top alternatives and competitors to nudge include ABAKA Holdings, Mintago, Brightside, Neyber (part of the Salary Finance family), Maji Financial Wellbeing. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
nudge and ABAKA Holdings are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for nudge, https://bouncewatch.com/company/nudge-1, updated 20 October 2026. When citing, please name BounceWatch and link this page.

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