Mumbai, India
Nykaa is an Indian e-commerce and fashion startup that aims to be India's most preferred destination for beauty, fashion, and lifestyle. Founded in 2012, Nykaa has grown into a digitally native consumer-tech company that has disrupted the beauty retail market in India. The company has expanded its offerings and now includes Nykaa Fashion, Nykaa Man, and Superstore in addition to its flagship beauty platform.
With a slogan of "India's most preferred destination for beauty, fashion, and lifestyle," Nykaa has captured the hearts and carts of consumers, both online and offline, with 150+ offline destinations. The company has built loyal communities through engaging and educational content, making beauty a mainstream choice in India. Recently, Nykaa received a INR3.36B post-IPO secondary investment on 22 November 2022, with investors such as Regal Funds Management, Société Générale, Morgan Stanley Asia, Aditya Birla Sunlife Mutual Fund, Ontario Teachers' Pension Plan, BNP Paribas Arbitrage, ICICI Prudential Mutual Fund, Axis Mutual Fund, and BofA Securities participating in the round.
Nykaa's success in tapping into the underserved beauty retail market in India and capturing the attention of global investors positions the company as a significant player in the e-commerce and fashion industries, with potential for continued growth and impact on the global stage.
