OAK25

OAK25 is a Hamburg-based fashion startup with a mission to make safety stylish and sexy, particularly in the urban bicycle traffic space. Founded by Emil and Jacob in 2019, the company seeks to address the issue of bicycle accidents in Germany, where there are 80,000 incidents annually. The team has a strong focus on creating high-quality reflective products that not only enhance safety but also exude a minimalist and cool aesthetic, making them appealing to urban commuters.

Since its initial crowdfunding campaign, which raised over 20,000€, OAK25 has garnered the support and investment of Wald & Wiese Holding, led by Tarek Müller, Nils Seebach, and Alexander Graf. This backing has enabled the company to progress to a profitable and growing fashion eCommerce startup, expanding its team and relocating to a new office in Hamburg's Schanze district.

The company's culture is characterized by a strong team dynamic, with a focus on collaboration and teamwork as they strive to achieve their mission of promoting road safety. Embracing a friendly atmosphere, the team even boasts an "Office Dog," Amelie, who serves as their unofficial "Feelgood Manager."

OAK25 leverages its fresh marketing strategies to position its products in the market, led by Jacob as the face for the customers. The entire marketing team works to support Jacob, actively exploring creative partnerships and campaigns. While the company primarily operates as an eCommerce platform, their online store not only serves as a marketplace but also offers insights into life at OAK25 through engaging blog content and stories related to the backpack business.