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Once Upon a Farm logo — Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with...

Once Upon a Farm

Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with no added sugar. Trusted by parents, loved by little ones.

Founded 2015 United States Berkeley, United States 330 employees IPO Total: $283.00M E-Commerce, Food and Beverage

General Information

Company Name Once Upon a Farm
Founded Year 2015
Location United States Berkeley, United States
Founders / Decision Makers
Team member
Employees 330
Industries E-Commerce, Food and Beverage
Funding Stage IPO
Business Model D2C, E Commerce, Subscription Box
Revenue Model Subscription, Product Sales, One Time Purchase
Social

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About Once Upon a Farm

Once Upon a Farm, founded in 2015 by Cassandra Curtis and Ari Raz, is an innovative player in the Food and Beverage and E-Commerce industries. With the backing of industry stalwart John Foraker and actress Jennifer Garner, this company is committed to delivering organic snacks & meals that cater to health-conscious parents and their children.

The company's slogan, "Farm-Fresh Taste Grows Here.™ 🌱", encapsulates its mission to provide farm-fresh, organic options without added sugars, which are well-received in over 25,000 stores nationwide.

Headquartered in the United States, Once Upon a Farm successfully captures market trends by addressing the demand for nutritious, convenient baby food. As of February 1, 2026, the company secured a significant IPO investment of $197.90M, underlining robust investor confidence and setting a foundation for future growth and expansion.

Business keywords: Organic Snacks, Cold-Pressed Products, Baby Food, Kids' Meals, Non-GMO Products, Healthy Children's Nutrition, Farm-Fresh Ingredients, Overnight Oats, Dairy-Free Smoothies, Fruit and Veggie Blends, Sustainable Practices, Childhood Nutrition, Retail Distribution, Cold-Pressed Baby Food, Organic Food for Kids

Services & Products

Organic and Refrigerated Pouches & Bars
Frozen Meal Starters
Customized Product Quiz
Subscription Services with Discounts
Farm-Fresh Snacks for Kids

Target Customers

Parents with Babies and Toddlers Health-Conscious Families Busy Parents Seeking Convenience Eco-Friendly Consumers

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
IPO $197.90M -
01 Feb 2026
Series D $52.00M 7
Andra Capital Cambridge Capital CAVU Consumer Partners
Andra Capital, Cambridge Capital +5
01 Mar 2022
Convertible Note $10.00M -
01 Mar 2020
Series B $20.00M 1
CAVU Consumer Partners
CAVU Consumer Partners
01 Oct 2018
Series A $3.10M 1
Cambridge Companies
01 Feb 2017

Latest News

View All
Shares of Jennifer Garner's Once Upon a Farm pop 20% in public market debut — Cnbc
Shares of Jennifer Garner's Once Upon a Farm pop 20% in public market debut
Cnbc Feb 06, 2026

Once Upon a Farm Alternatives & Competitors

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Once Upon a Farm vs
FoodNerd
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E-Commerce, Food and Beverage
Compare Once Upon a Farm vs FoodNerd
Once Upon a Farm vs
Chef Hak's
Chef Hak's United States

From Our Chef To Your Table

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Compare Once Upon a Farm vs Chef Hak's
Once Upon a Farm vs
Locale
Locale United States

High protein meals, designed for longevity

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FAQ About Once Upon a Farm

Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with no added sugar. Trusted by parents, loved by little ones.
Once Upon a Farm was founded in 2015.
Once Upon a Farm is headquartered in Berkeley, United States.
Once Upon a Farm operates in E-Commerce and Food and Beverage. Its work centres on Organic Snacks, Cold-Pressed Products, Baby Food and Kids' Meals. Its customers include Parents with Babies and Toddlers, Health-Conscious Families and Busy Parents Seeking Convenience.
Once Upon a Farm has a D2C, E Commerce and Subscription Box business model. Its revenue comes from Subscription, Product Sales and One Time Purchase.
Once Upon a Farm has approximately 330 employees.
Once Upon a Farm has completed 5 funding rounds, raising a total of $283.00M. The latest funding stage is IPO.
Once Upon a Farm offers: Organic and Refrigerated Pouches & Bars, Frozen Meal Starters, Customized Product Quiz, Subscription Services with Discounts, Farm-Fresh Snacks for Kids.
Top alternatives and competitors to Once Upon a Farm include FoodNerd, Chef Hak's, Locale, Tails.com | B Corp, HOLY. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Once Upon a Farm and FoodNerd are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Once Upon a Farm, https://bouncewatch.com/company/once-upon-a-farm, updated 7 April 2026. When citing, please name BounceWatch and link this page.

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