Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
Once Upon a Farm logo — Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with...

Once Upon a Farm

Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with no added sugar. Trusted by parents, loved by little ones.

Founded 2015 United States Berkeley, United States 330 employees IPO Total: $283.00M E-Commerce, Food and Beverage

General Information

Company Name Once Upon a Farm
Founded Year 2015
Location United States Berkeley, United States +1
Founders / Decision Makers
Team member
Employees 330
Industries E-Commerce, Food and Beverage
Funding Stage IPO
Social

Get notified when Once Upon a Farm moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

About Once Upon a Farm

Once Upon a Farm, founded in 2015 by Cassandra Curtis and Ari Raz, is an innovative player in the Food and Beverage and E-Commerce industries. With the backing of industry stalwart John Foraker and actress Jennifer Garner, this company is committed to delivering organic snacks & meals that cater to health-conscious parents and their children.

The company's slogan, "Farm-Fresh Taste Grows Here.™ 🌱", encapsulates its mission to provide farm-fresh, organic options without added sugars, which are well-received in over 25,000 stores nationwide.

Headquartered in the United States, Once Upon a Farm successfully captures market trends by addressing the demand for nutritious, convenient baby food. As of February 1, 2026, the company secured a significant IPO investment of $197.90M, underlining robust investor confidence and setting a foundation for future growth and expansion.

Taxonomy: Organic Snacks, Cold-Pressed Products, Baby Food, Kids' Meals, Non-GMO Products, Healthy Children's Nutrition, Farm-Fresh Ingredients, Overnight Oats, Dairy-Free Smoothies, Fruit and Veggie Blends, Sustainable Practices, Childhood Nutrition, Retail Distribution, Cold-Pressed Baby Food, Organic Food for Kids

Services & Products

Organic and Refrigerated Pouches & Bars
Frozen Meal Starters
Customized Product Quiz
Subscription Services with Discounts
Farm-Fresh Snacks for Kids

Target Customers

Parents with Babies and Toddlers Health-Conscious Families Busy Parents Seeking Convenience Eco-Friendly Consumers

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
IPO •••••• - 01 Feb 2026
Series D •••••• 7
Investor Investor Investor Investor
•••• •••• 		01 Mar 2022
Convertible Note •••••• - 01 Mar 2020
Series B •••••• 1
Investor
01 Oct 2018
Series A •••••• 1 •••• •••• 01 Feb 2017

Latest News

View All
Shares of Jennifer Garner's Once Upon a Farm pop 20% in public market debut — Cnbc
Shares of Jennifer Garner's Once Upon a Farm pop 20% in public market debut
Cnbc Feb 06, 2026

Once Upon a Farm Alternatives & Competitors

View All Alternatives
Once Upon a Farm vs
Happy Family Brands (Nurture Inc)
Happy Family Brands (Nurture Inc)

Leaders in organic nutrition for baby, tot, & kid. Team of real parents, pediatricians, & nutritioni...

Private Equity
116 employees
Food and Beverage, Health Care
Compare Once Upon a Farm vs Happy Family Brands (Nurture Inc)
Once Upon a Farm vs
Keen Bean Organics
Keen Bean Organics United States

Cold pressed juice meets baby food with superfoods and probiotics.

Pre Seed
2-10 employees
Food Delivery, Food and Beverage
Compare Once Upon a Farm vs Keen Bean Organics
Once Upon a Farm vs
Bambinos Baby Food - Natural Nutrition For Infants & Toddlers
Bambinos Baby Food - Natural Nutrition For Infants & Toddlers United States

Nutrient Rich Protein Vegetable Meals, Made Fresh from Pure Ingredients & Shipped Direct to Family’s...

1 employees
Food and Beverage
Compare Once Upon a Farm vs Bambinos Baby Food - Natural Nutrition For Infants & Toddlers
View all alternatives

FAQ About Once Upon a Farm

Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with no added sugar. Trusted by parents, loved by little ones.
Once Upon a Farm was founded in 2015.
Once Upon a Farm is headquartered in Berkeley, United States.
Once Upon a Farm operates in the following industries: E-Commerce, Food and Beverage.
Once Upon a Farm has approximately 330 employees.
Once Upon a Farm has completed 5 funding rounds, raising a total of $283.00M. The latest funding stage is IPO.
Once Upon a Farm offers: Organic and Refrigerated Pouches & Bars, Frozen Meal Starters, Customized Product Quiz, Subscription Services with Discounts, Farm-Fresh Snacks for Kids.
Top alternatives and competitors to Once Upon a Farm include Happy Family Brands (Nurture Inc), Keen Bean Organics, Bambinos Baby Food - Natural Nutrition For Infants & Toddlers , ELISA, Ready. Set. Food!. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Once Upon a Farm and Happy Family Brands (Nurture Inc) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors Once Upon a Farm and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

See how it works

One analytics cookie (Google Analytics). Cookie Policy