Onto logo — The all-inclusive electric car subscription

Onto

The all-inclusive electric car subscription

Founded 2017 United Kingdom London, United Kingdom 74 employees Debt Financing Total: $342.85M Transportation, Automotive

General Information

Company Name Onto
Founded Year 2017
Location United Kingdom London, United Kingdom
Employees 74
Industries Transportation, Automotive
Funding Stage Debt Financing
Business Model B2C, Subscription Box, D2C
Revenue Model Subscription, Leasing/Rental
Offices as of Sep 2026
London, United Kingdom Warwick, United Kingdom Eschborn, Germany

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About Onto

Onto, Europe's largest electric car subscription service, offers an innovative alternative to traditional car ownership with its all-inclusive model. Founded in 2017 and headquartered in the United Kingdom, Onto capitalizes on the electric vehicle trend, providing a flexible and hassle-free subscription experience without the need for long-term commitments.

In 2022, Onto experienced significant growth, expanding its fleet by 300% to over 6,000 cars, now the largest electric car fleet in the UK. Users pay a flat monthly fee for their subscription, which includes insurance, servicing, breakdown cover, and free access to over 11,000 public charging locations across the UK. This approach simplifies electric vehicle ownership by eliminating complex contracts and upfront deposits.

In its latest funding round on 25 January 2023, Onto secured £100.00M in debt financing from investors, including Pollen Street Capital and Caisse de Depot et Placement du Quebec. This investment reflects a robust endorsement of Onto's scalable business model.

Business keywords: Electric Car Subscription, All-Inclusive Service, EV Fleet Management, Digital Service Platform, Insurance and Servicing, Free Public Charging, Flexible Contracts, Hassle-Free Driving, Sustainable Transportation, Vehicle Delivery, Consumer Tech, Green Energy Adoption, Car Swap Flexibility, Automotive Innovation

Services & Products

Vehicle delivery
Driver coordination
Real-time tracking
ETA and status notifications
Same-day and next-day delivery options

Target Customers

Car dealerships Fleet operators Private buyers B2B clients Retail customers

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing £100.00M 2
Pollen Street Capital, Caisse de Depot et Placement du Quebec
25 Jan 2023
Series C $60.00M 5
ADV, Alfvén & Didrikson +3
26 Jul 2022
Debt Financing Undisclosed 1
Pollen Street Capital
27 Jul 2021
Series B $175.00M 7
JamJar Investments, Alfvén & Didrikson +5
27 Jul 2021
Series A £5.50M -
01 Nov 2019
Pre Seed Round £2.10M -
28 Nov 2018
Non Equity Assistance Undisclosed 1
MassChallenge
24 May 2018
Pre Seed Round £250.00K -
01 Apr 2018

Onto Alternatives & Competitors

View All Alternatives
Onto vs

Bipi offers all-inclusive car subscriptions to replace traditional car ownership with a seamless dig...

Series B
E-Commerce, Mobility
Onto vs

Making Electric Vehicles (EVs) accessible and affordable for all.

Corporate Round
888 employees
Energy, Transportation
Onto vs

Gomes | Passie voor Mobiliteit

300 employees
Financial Services, Transportation

FAQ About Onto

The all-inclusive electric car subscription
Onto was founded in 2017.
Onto is headquartered in London, United Kingdom. As of Sep 2026, it also has offices in Warwick, United Kingdom and Eschborn, Germany.
Onto operates in Transportation and Automotive. Its work centres on Electric Car Subscription, All-Inclusive Service, EV Fleet Management and Digital Service Platform. Its customers include Car dealerships, Fleet operators and Private buyers.
Onto has a B2C, Subscription Box and D2C business model. Its revenue comes from Subscription and Leasing/Rental.
Onto has approximately 74 employees.
Onto has completed 8 funding rounds, raising a total of $342.85M. The latest funding stage is Debt Financing.
Onto offers: Vehicle delivery, Driver coordination, Real-time tracking, ETA and status notifications, Same-day and next-day delivery options.
Top alternatives and competitors to Onto include Bipi, SUN Mobility, Gomes Noord-Holland B.V., FOD Mobility Group, claimini.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Onto and Bipi are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Onto, https://bouncewatch.com/company/onto, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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