Onto logo — The all-inclusive electric car subscription

Onto

The all-inclusive electric car subscription

Founded 2017 United Kingdom London, United Kingdom 71 employees Debt Financing Total: $342.85M Transportation, Automotive

General Information

Company Name Onto
Founded Year 2017
Location United Kingdom London, United Kingdom +3
Employees 71
Industries Transportation, Automotive
Funding Stage Debt Financing

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About Onto

Onto, Europe's largest electric car subscription service, offers an innovative alternative to traditional car ownership with its all-inclusive model. Founded in 2017 and headquartered in the United Kingdom, Onto capitalizes on the electric vehicle trend, providing a flexible and hassle-free subscription experience without the need for long-term commitments.

In 2022, Onto experienced significant growth, expanding its fleet by 300% to over 6,000 cars, now the largest electric car fleet in the UK. Users pay a flat monthly fee for their subscription, which includes insurance, servicing, breakdown cover, and free access to over 11,000 public charging locations across the UK. This approach simplifies electric vehicle ownership by eliminating complex contracts and upfront deposits.

In its latest funding round on 25 January 2023, Onto secured £100.00M in debt financing from investors, including Pollen Street Capital and Caisse de Depot et Placement du Quebec. This investment reflects a robust endorsement of Onto's scalable business model.

Taxonomy: Electric Car Subscription, All-Inclusive Service, EV Fleet Management, Digital Service Platform, Insurance and Servicing, Free Public Charging, Flexible Contracts, Hassle-Free Driving, Sustainable Transportation, Vehicle Delivery, Consumer Tech, Green Energy Adoption, Car Swap Flexibility, Automotive Innovation

Services & Products

Vehicle delivery
Driver coordination
Real-time tracking
ETA and status notifications
Same-day and next-day delivery options

Target Customers

Car dealerships Fleet operators Private buyers B2B clients Retail customers

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing •••••• 2
Investor
•••• ••••
25 Jan 2023
Series C •••••• 5
Investor Investor Investor Investor
•••• ••••
26 Jul 2022
Debt Financing •••••• 1
Investor
27 Jul 2021
Series B •••••• 7
Investor Investor Investor Investor Investor Investor
•••• ••••
27 Jul 2021
Series A •••••• - 01 Nov 2019

View All 8 Funding Rounds

Onto Alternatives & Competitors

View All Alternatives
Onto vs
DRIVOVO
DRIVOVO Ukraine

New cars for a monthly subscription with smart service 24/7.

11 employees
Real Estate, Automotive
Onto vs
Carasti Car Subscriptions
Carasti Car Subscriptions United Arab Emirates

New cars. No loans. Instant Approval. Flexible terms. Delivery in 4 hours. The new way to a new car.

Convertible Note
29 employees
E-Commerce, Mobility
Onto vs
instacar
instacar Greece

The 1st fully digitized car as a service company in Greece!

Series A
89 employees
E-Commerce, Real Estate

FAQ About Onto

The all-inclusive electric car subscription
Onto was founded in 2017.
Onto is headquartered in London, United Kingdom.
Onto operates in the following industries: Transportation, Automotive.
Onto has approximately 71 employees.
Onto has completed 8 funding rounds, raising a total of $342.85M. The latest funding stage is Debt Financing.
Onto offers: Vehicle delivery, Driver coordination, Real-time tracking, ETA and status notifications, Same-day and next-day delivery options.
Top alternatives and competitors to Onto include DRIVOVO, Carasti Car Subscriptions, instacar, Godrive.nu - Your all-in-one car subscription, REVEL. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Onto and DRIVOVO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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