ooia is a Female Empowerment Company that aims to bring about social change for women*, leading dialogues and sparking them with innovative products. Founded in 2018, the ooshi GmbH has two direct-to-consumer brands, ooia offering period underwear and absorbent nursing bras, and Ida's Place providing aesthetic, absorbent incontinence wear. The company operates in the Consumer Goods, Fashion, Health Care, Retail, and Women's Health industries and is headquartered in Germany.
The company's most recent investment was a Non Equity Assistance investment on 15 June 2022, with Google for Startups being the participating investor.