Ouidad

Ouidad is a consumer-focused startup established in 1984, aiming to cater to the unique needs of women with curly hair. Recognizing that over 60% of women have curly hair, Ouidad has developed a range of products tailored to the four different curl types: Loose, Classic, Tight, and Kinky. Their philosophy revolves around understanding the intricate structures of each curl, ensuring that hair remains hydrated, healthy, and happy. Their products use advanced ingredients and the latest scientific insights, with a focus on deep moisturization and nourishing botanicals. The company also operates certified salons and flagship locations, staffed with highly skilled curl experts.

Committed to embracing and enhancing the beauty of curls, Ouidad's products aim not only to improve the appearance but also to strengthen and promote the overall health of curly hair. The startup operates within the realms of consumer goods, e-commerce, fashion, health care, retail, and lifestyle industries, carving a unique niche for itself in the market. As of now, there is no available information on their last investment and associated investors.