Belgium
Paprika SA is strategically positioned within the Fashion and Retail industries, targeting a niche market by serving as "The world’s preferred destination for plus size women". Founded in 2003 by Jacques Hayez and Fabienne Bulteel, the company has grown significantly, now boasting over 150 stores across 5 countries.
The brand's unique selling proposition is its ability to merge the fast fashion model with tailored products specifically for curvy women. This strategy allows Paprika SA to capture the latest trends while ensuring a perfect fit. This approach not only sets them apart in the plus size market but also underlines their commitment to inclusivity and affordability.
Headquartered in Belgium, the company benefits from a workforce of over 750 employees who aim to establish Paprika as Europe’s leading plus size chain. The firm's last known investment was a Venture Round on 18 December 2015, supported by S.R.I.W., providing a strong financial backing for its expansive operations.
