Particular Audience

Particular Audience

The closest thing a retailer can get to Amazon Ads technology — DiscoveryOS by Particular Audience

Founded 2019

Australia 464 employees Debt Financing Total: $12.70M AI, Big Data +4

Particular Audience is an AI-powered retail media, search, and discovery platform, offering a comprehensive solution for product discovery. Utilizing the power of AI, they address the challenge of the endless aisle problem in eCommerce by customizing websites for individual customers, ensuring the right product is presented to the right customer at the right time. Leveraging over a billion product searches, clicks, sales, images, and descriptions, the platform has trained its AI to comprehend intent and predict customers' future purchases. The company, which was founded in 2019 and is headquartered in Australia, has gathered significant momentum and secured a substantial $10.10M Series A investment on 30 November 2021, with participation from notable investors including Carthona Capital, Equity Venture Partners, Five V Capital. Particular Audience's innovative approach and partnerships with renowned brands such as Sony, Target, The Good Guys, and Dan Murphy’s demonstrate its potential to revolutionize retail media and product discovery. Their use of applied artificial intelligence, including collaborative filtering, NLP, computer vision, LLMs, and vector search, enables them to understand the relationship and sequence between items, thereby facilitating contextual prediction. This dynamic approach has positioned Particular Audience as an emerging force in the Big Data industry, with a global presence spanning London, Sydney, and Vancouver. With its recent Series A funding and a growing team, Particular Audience is on an upward trajectory, signaling its potential as a lucrative investment opportunity for Venture Capital firms looking to capitalize on the intersection of AI, retail media, and eCommerce.

Funding Stage	Amount	Investors	Lead Investors	Date
Debt Financing	Undisclosed	1	OneVentures	09 Oct 2023
Series A	$10.10M	4	Carthona Capital, Equity Venture Partners +2	30 Nov 2021
Seed Round	$800.00K	1	Carthona Capital	23 Jul 2020
Pre Seed Round	$1.80M	2	Carthona Capital, Lucas London	23 Jul 2019
Pre Seed Round	Undisclosed	1	James Taylor	04 Mar 2019

Funding Stage

Amount

Investors

Lead Investors

Date

Debt Financing

Undisclosed

OneVentures

09 Oct 2023

Series A

$10.10M

Carthona Capital, Equity Venture Partners +2

30 Nov 2021

Seed Round

$800.00K

Carthona Capital

23 Jul 2020

Pre Seed Round

$1.80M

Carthona Capital, Lucas London

23 Jul 2019

Pre Seed Round

Undisclosed

James Taylor

04 Mar 2019

FAQ About Particular Audience

The closest thing a retailer can get to Amazon Ads technology — DiscoveryOS by Particular Audience

Particular Audience was founded in 2019.

Particular Audience is headquartered in Australia.

Particular Audience operates in AI, Big Data, Internet, Platforms, Social Media and Machine Learning. Its work centres on AI-powered retail media, eCommerce, Personalization and Recommendations.

Particular Audience has approximately 464 employees.

Particular Audience has completed 5 funding rounds, raising a total of $12.70M. The latest funding stage is Debt Financing.

Top alternatives and competitors to Particular Audience include ViSenze, Orbo.ai, Selectika, Impresee, Frenzy.ai. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Particular Audience and ViSenze are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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