Pasabi

Pasabi is a United Kingdom based startup in the fields of Cyber Security, E-Commerce, and Social Media. Established in 2013, the company offers a Digital Trust & Safety Platform that specializes in detecting bad actors at scale for marketplaces and platforms.

Using a combination of AI, behavioral analytics, and pattern detection, Pasabi continuously monitors customer data to identify patterns of suspicious behavior and classify multiple fraud threats. Their continual threat intelligence aims to provide trusted and authentic user experiences while highlighting fraud rings and the most prolific offenders.

Pasabi recently secured a £2.40M Corporate Round investment from VeUP on 05 June 2023, showcasing confidence from investors in the potential of their technology and business model. With a strong focus on enabling trust and authenticity online, Pasabi is well-positioned to capitalize on the growing need for digital trust and safety solutions in the market.