Perpetua logo — Unlock your true growth potential with Perpetua's retail med...

Perpetua

Unlock your true growth potential with Perpetua's retail media optimization software.

Founded 2016 Canada Toronto, Canada 84 employees Seed Total: $10.00M AI, Advertising +2

General Information

Company Name Perpetua
Founded Year 2016
Location Canada Toronto, Canada
Founders / Decision Makers
Team member
Employees 84
Industries AI, Advertising, E-Commerce +1
Funding Stage Seed
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Perpetua

Perpetua is a Canada-based technology startup, established in 2016, specializing in AI, Advertising, E-Commerce, and Marketing. The company's slogan, "Unlock your true growth potential with Perpetua's retail media optimization software," encapsulates its mission to empower eCommerce businesses through advanced growth optimization and reporting technology.

The platform allows brands and sellers to set strategic goals and rely on its sophisticated, always-on optimization tools to achieve these objectives. A standout feature is its intelligent reporting system, which provides a clear analysis of advertising investments, aiding businesses in decision-making. Perpetua boasts integrations with major platforms like Amazon, Instacart, and Walmart, enhancing brand visibility and engagement.

The company's last noted funding event was a $4.00M Seed Round on 01 January 2018, led by investors S28 Capital and Cherubic Ventures. With a strong foundation, Perpetua is well-positioned to continue thriving in the evolving e-commerce landscape.

Business keywords: Retail Media Optimization, eCommerce Growth Optimization, Advertising Technology, Performance Analytics, Amazon Advertising Optimization, Walmart Advertising Integration, Instacart Advertising, AI-Powered Automation, Marketplace Advertising, Programmatic Bidding, Dayparting Strategy, Ad Performance Reporting, Influencer Marketing, Criteo Advertising, Digital Shelf Optimization

Services & Products

Advertising Optimization Software
Automated Campaign Creation
Ad Performance Measurement
Market Share Growth Strategy

Target Customers

Ecommerce Brands Retailers Digital Marketing Agencies Online Sellers on Marketplaces

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $4.00M 2
S28 Capital, Cherubic Ventures
01 Jan 2018
Seed Round Undisclosed 1
LeFrak
07 Jul 2017
Seed Round $6.00M 2
Conversion Capital, LeFrak
18 Apr 2016

Perpetua Alternatives & Competitors

View All Alternatives
Perpetua vs
Upp.ai
Upp.ai United Kingdom

Transforming eCommerce Advertising

Seed
31 employees
AI, E-Commerce
Perpetua vs
Albert Scott
Albert Scott United States

Full-Service Amazon Agency & Marketplace Advertising Partner

15 employees
Advertising, Digital Media
Perpetua vs
Ad Advance
Ad Advance United States

Amazon | Walmart | Retail Media | People Focused, Data Driven | Amazon Advertising Advanced Partner...

33 employees
Advertising, Marketing

FAQ About Perpetua

Unlock your true growth potential with Perpetua's retail media optimization software.
Perpetua was founded in 2016.
Perpetua is headquartered in Toronto, Canada.
Perpetua operates in AI, Advertising, E-Commerce and Marketing. Its work centres on Retail Media Optimization, eCommerce Growth Optimization, Advertising Technology and Performance Analytics. Its customers include Ecommerce Brands, Retailers and Digital Marketing Agencies.
Perpetua has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Perpetua has approximately 84 employees.
Perpetua has completed 3 funding rounds, raising a total of $10.00M. The latest funding stage is Seed.
Perpetua offers: Advertising Optimization Software, Automated Campaign Creation, Ad Performance Measurement, Market Share Growth Strategy.
Top alternatives and competitors to Perpetua include Upp.ai, Albert Scott, Ad Advance, PrimeUp GmbH, Clever Ads. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Perpetua and Upp.ai are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Perpetua, https://bouncewatch.com/company/perpetua, updated 19 May 2026. When citing, please name BounceWatch and link this page.

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