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Persona logo — Configurable identity infrastructure for KYC, AML, KYB, frau...

Persona

Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.

Founded 2018 United States San Francisco, United States 710 employees Series D Total: $417.52M

General Information

Company Name Persona
Founded Year 2018
Location United States San Francisco, United States
Employees 710
Funding Stage Series D
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Hiring 4 roles posted in the month to 11 Oct 2026
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Oct 09, 2026

Hiring for 5 positions in the last 30 days.

New Partnership Oct 07, 2026

Persona is teaming up with Vaishnavi J, founder of Vys, to share strategies for designing age assurance experiences.

Expansion Plan Oct 06, 2026

Persona is planning an expansion of its Identity Everywhere events to Paris and Mexico City in early 2027, with a return to London later the same year.

Partnership Talks Oct 05, 2026

Persona is actively seeking collaboration opportunities with researchers interested in fraud, scams, and abuse, offering its research grant program and open-source datasets.

Feature Release Sep 30, 2026

Persona has released Relay updates, introducing improvements in cryptography, new deployment options, and new claim schemas.

Homepage Update

Significant changes detected on company website (53.7% content change).

+4 more signals in last 30 days

Get alerts when Persona shows new signals

AI Insight

Bounce Watch AI
1 week ago

Persona has significantly strengthened its market leadership in identity verification, evidenced by continuous product innovation with tools like Data Explorer and Relay updates. Strategic wins in the high-growth crypto sector and numerous top-tier industry accolades from Gartner, Forrester, and Liminal highlight strong market validation. This robust performance, coupled with new partnerships and expansion into verticals like higher education, signals a dynamic growth trajectory and a reinforced position as a comprehensive identity infrastructure provider.

Signal Types
Product Launch Customer Acquisition Partnership Industry Recognition Market Expansion Hiring
Strategic Labels
Industry Leadership Product Innovation Market Diversification
Next Move: Expansion
·
Impact: 9/10
·
Ideal For: Late-Stage Growth Equity — Identity & Compliance SaaS

About Persona

Persona is a company based in San Francisco, United States, that provides configurable identity infrastructure for businesses. Their services cater to financial institutions, fintech companies, marketplaces, digital health, cryptocurrency platforms, government agencies, and e-learning platforms.

Founded in 2018, Persona offers services including identity verification, fraud detection and prevention, privacy and data management, document verification, and risk and compliance reporting. Persona operates on a B2B SaaS platform business model with revenue generated through subscription, usage-based fees, and service fees. The company focuses on automating identity-related use cases, assisting customers in managing KYC/AML/KYB programs and other compliance needs.

Business keywords: Identity Infrastructure, KYC, AML, KYB, Fraud Detection, Onboarding Automation, Identity Verification, Compliance Solutions, Risk Mitigation, Consumer Identity, Workforce Verification, Orchestration Tools, Personal Information Management

Services & Products

Identity Verification
Fraud Detection and Prevention
Privacy and Data Management
Document Verification
Risk and Compliance Reporting

Target Customers

Financial Institutions Fintech Companies Marketplaces Digital Health Cryptocurrency Platforms Government Agencies E-learning Platforms

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series D $200.00M 6
Founders Fund Index Ventures Coatue
Founders Fund, Index Ventures +4
01 Apr 2025
Series C $150.00M 6
Founders Fund Index Ventures Insight Partners
Founders Fund, Index Ventures +4
01 Sep 2021
Series B $50.00M 2
Index Ventures Coatue
Index Ventures, Coatue
01 May 2021
Series A $17.50M 2
Coatue First Round Capital
Coatue, First Round Capital
01 Jan 2020
Seed $20.00K 1
startengine
startengine
01 May 2019
Seed Undisclosed 1
Dylan Field
01 Nov 2018

Persona Alternatives & Competitors

View All Alternatives
Persona vs
AU10TIX
AU10TIX The Netherlands

Global Provider of Identity Verification and Identity Management Solutions

Growth
202 employees
Analytics, Cyber Security
Persona vs
Socure
Socure United States

The leading AI-native trust infrastructure providing identity verification and risk solutions for th...

Venture round
676 employees
Persona vs
FrankieOne
FrankieOne Australia

Leaders in compliance, identity verification and fraud detection, helping companies onboard and prot...

Series A
96 employees
API, Analytics
View all alternatives

FAQ About Persona

Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.
Persona was founded in 2018.
Persona is headquartered in San Francisco, United States.
Persona has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Persona has approximately 710 employees.
Persona has completed 6 funding rounds, raising a total of $417.52M. The latest funding stage is Series D.
Persona offers: Identity Verification, Fraud Detection and Prevention, Privacy and Data Management, Document Verification, Risk and Compliance Reporting.
Top alternatives and competitors to Persona include AU10TIX, Socure, FrankieOne, Hello Soda, GetID. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Persona and AU10TIX are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Persona, https://bouncewatch.com/company/persona-4, updated 11 October 2026. When citing, please name BounceWatch and link this page.

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