Pico Group logo — We merge experiential, communication and technological talen...

Pico Group

We merge experiential, communication and technological talent to create extraordinary experiences.

Founded 1969 Hong Kong S.a.r. Hong Kong S.a.r. 1927 employees Marketing

General Information

Company Name Pico Group
Founded Year 1969
Location Hong Kong S.a.r. Hong Kong S.a.r.
Founders / Decision Makers
Team member
Employees 1927
Industries Marketing
Business Model B2B, B2B2C, Platform
Revenue Model Service Fee, Project Based, Performance Based
Social

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About Pico Group

Pico Group, headquartered in Hong Kong S.A.R., is a leading company in the marketing industry with a specialization in total brand activation. Founded in 1969, the company has honed its expertise over more than five decades, establishing itself as a global player in creating extraordinary experiences through a merger of experiential, communication, and technological talent.

With a workforce of around 2,300 professionals across 36 cities, supported by extensive production facilities, Pico Group is well-equipped to deliver top-tier brand activations that engage audiences worldwide. Despite being publicly listed (Stock code: 752.HK) on the Hong Kong Stock Exchange since 1992, the company does not report any recent external investments.

The company's innovative prowess is highlighted by its numerous recognitions, including the 2025 accolades as 'B2B Agency of the Year' and 'Event Agency of the Year' by Marketing-Interactive. It has consistently been acknowledged at international stages, securing awards across the US, Singapore, and Dubai, demonstrating its extensive global influence.

Business keywords: Total Brand Activation, Experiential Marketing, Communication Talent, Technological Talent, Digital-First Approach, Event Agency, B2B Agency, Production Facilities, Visual Branding Activation, Exhibition Activation, Virtual Events, Hybrid Events, Museum and Themed Entertainment, Guinness World Records Activation, Listed on Hong Kong Stock Exchange

Services & Products

Brand Activation Campaigns
Global Activation Partnerships
Full Service Activations
Digital Experience Design
Event and Conference Management
Sustainable Experience Creation

Target Customers

Corporate Brands Luxury Industry Clients Global Enterprises Event Organizers Marketing Agencies Sustainability-focused Organizations

No funding data available for Pico Group yet.

Pico Group Alternatives & Competitors

Pico Group vs
AirFresh Marketing
AirFresh Marketing United States

Dedicated to building long-term connections between people and brands through live experiences.

26 employees
Advertising, Marketing
Pico Group vs
Razorfish
Razorfish United States

We help brands and businesses grow by creating unforgettable experiences that connect and enrich peo...

1834 employees
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Pico Group vs
Sortlist
Sortlist Belgium

Building great business stories

Series B
99 employees
Advertising, Information Technology

FAQ About Pico Group

We merge experiential, communication and technological talent to create extraordinary experiences.
Pico Group was founded in 1969.
Pico Group is headquartered in Hong Kong S.a.r..
Pico Group operates in Marketing. Its work centres on Total Brand Activation, Experiential Marketing, Communication Talent and Technological Talent. Its customers include Corporate Brands, Luxury Industry Clients and Global Enterprises.
Pico Group has a B2B, B2B2C and Platform business model. Its revenue comes from Service Fee, Project Based and Performance Based.
Pico Group has approximately 1927 employees.
Pico Group offers: Brand Activation Campaigns, Global Activation Partnerships, Full Service Activations, Digital Experience Design, Event and Conference Management, Sustainable Experience Creation.
Top alternatives and competitors to Pico Group include AirFresh Marketing, Razorfish, Sortlist, Decoded Advertising, Gorilla. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Pico Group and AirFresh Marketing are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Pico Group, https://bouncewatch.com/company/pico-group, updated 3 March 2026. When citing, please name BounceWatch and link this page.

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