The Netherlands
Pieter Pot, founded in 2019, is tackling the global issue of waste by transforming the retail landscape with their innovative packaging-free model. Based in The Netherlands, this pioneering online supermarket delivers groceries in circular packaging to customers in both the Netherlands and Belgium. Their distinctive approach features groceries delivered in glass jars and the recent introduction of wine in reusable bottles, marking them as a trailblazer in sustainable retail.
The company has made significant strides since its foundation, highlighted by a substantial €9.00M Series A investment secured in December 2021. This funding round was backed by prominent investors such as SHIFT Invest, IQ Capital, ETF Partners, Future Food Fund, Simon Murphy, and Ed Boyd.
Pieter Pot operates within intersecting industries including E-Commerce, Food and Beverage, Logistics, and Retail. Driven by a young, dynamic team, they are well-positioned for growth as the demand for sustainability in consumer habits increases. As they expand, their mission to eliminate disposable packaging aligns well with global sustainability trends, positioning them as a compelling prospect for investment consideration.
