Pipe logo — Pipe makes customer-friendly capital and financial tools for...

Pipe

Pipe makes customer-friendly capital and financial tools for SMBs, embedded in the software they use every day.

Founded 2019 United States San Francisco, United States 428 employees Total: $498.12M Finance, Financial Services +2

General Information

Company Name Pipe
Founded Year 2019
Location United States San Francisco, United States
Employees 428
Industries Finance, Financial Services, Fintech +1
Business Model Embedded Finance, B2B2B, Platform
Revenue Model Performance Based, Transaction Fee, Service Fee
Social

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AI Insight

Bounce Watch AI
2 months ago

Pipe is undergoing a significant strategic evolution, marked by the recent appointment of Claurelle Rakipovic as CEO in August 2026. This leadership change is coupled with active recruitment for 18 positions, signaling a strong intent for growth and expansion. The new CEO's public discussions on AI and embedded capital further highlight a sharpened strategic focus on leveraging advanced technologies to innovate within the SMB finance sector.

Signal Types
Hiring Leadership Change Strategy Shift
Strategic Labels
Leadership Transition Growth Acceleration Fintech Innovation
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: Growth Equity Investors — Fintech

About Pipe

Pipe, founded in 2019, is revolutionizing financial accessibility for small and medium-sized businesses (SMBs) by integrating customer-friendly capital and financial tools directly into the software that these businesses use daily. Operating in the United States and positioned in industries like Finance, Financial Services, Fintech, and Trading Platform, Pipe eliminates traditional financing hurdles by leveraging live transaction and business data for underwriting.

The company's core offering allows eligible merchants to receive pre-qualified capital offers based on revenue, ensuring a streamlined and efficient process that empowers businesses to concentrate on their growth activities.

Pipe recently secured a significant investment of $125.00M in a Late VC round from Victory Park Capital as of 01 March 2026. This endorsement highlights the strong investor confidence in Pipe's unique embedded financial solutions, solidifying its position as a pivotal player in the fintech space.

Business keywords: Customer-Friendly Capital, SMB Financial Tools, Embedded Financial Solutions, Live Transaction Underwriting, Pre-approved Offers, Business Financing, One-Stop Financial Shop, Global Trading Platform, Recurring Revenue Streams, Institutional Investors, Real-Time Trading, Alternative Financing, Growth Capital, Working Capital, Embedded Capital

Services & Products

Capital Access Solutions
Embedded Financial Tools
Flexible Payment Models
Partner Customization Support

Target Customers

Small Businesses Developers Marketplaces SaaS Platforms Payment Processors

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC $125.00M 1
Victory Park Capital
01 Mar 2026
Debt Financing $100.00M 1
Victory Park Capital
01 Jun 2024
Debt Financing $7.12M -
01 Sep 2022
Late VC Undisclosed 1
Zain Ventures
01 Aug 2021
Series C $250.00M 12
Fin Capital, MaC Venture Capital +10
01 May 2021
Seed $10.00M 8
Anthemis Group, Fika Ventures +6
01 Jun 2020
Seed $6.00M 5
Fika Ventures, Craft Ventures +3
01 Feb 2020
Seed Undisclosed 1
Worklife Ventures
01 Sep 2019

Pipe Alternatives & Competitors

View All Alternatives
Pipe vs
Parafin
Parafin United States

We grow small businesses.

168 employees
Financial Services, Fintech
Pipe vs
TradingView
TradingView United Kingdom

The world's largest financial platform, trusted by 100M+ traders and investors.

Secondary Market
2937 employees
Analytics, Computing
Pipe vs

The number 1 trading platform for unlisted companies.

Seed
6 employees
Finance, Financial Services

FAQ About Pipe

Pipe makes customer-friendly capital and financial tools for SMBs, embedded in the software they use every day.
Pipe was founded in 2019.
Pipe is headquartered in San Francisco, United States.
Pipe operates in Finance, Financial Services, Fintech and Trading Platform. Its work centres on Customer-Friendly Capital, SMB Financial Tools, Embedded Financial Solutions and Live Transaction Underwriting. Its customers include Small Businesses, Developers and Marketplaces.
Pipe has a Embedded Finance, B2B2B and Platform business model. Its revenue comes from Performance Based, Transaction Fee and Service Fee.
Pipe has approximately 428 employees.
Pipe has completed 8 funding rounds, raising a total of $498.12M.
Pipe offers: Capital Access Solutions, Embedded Financial Tools, Flexible Payment Models, Partner Customization Support.
Top alternatives and competitors to Pipe include Parafin, TradingView, PrimaryMarkets, Treasury Prime, Paysafe. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Pipe and Parafin are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Pipe, https://bouncewatch.com/company/pipe, updated 18 September 2026. When citing, please name BounceWatch and link this page.

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