PlayUp logo — company profile

PlayUp

Founded 2016 Australia Australia 61 employees Venture round Total: $100.50M Entertainment, Gaming +4

General Information

Company Name PlayUp
Founded Year 2016
Location Australia Australia
Employees 61
Industries Entertainment, Gaming, Internet +3
Funding Stage Venture round
Social

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About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play. PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting. We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, India and have recently launched in the USA. Founded in 2016, PlayUp operates in the Entertainment, Gaming, Internet, Mobile, Sports, and eSports industries. The company recently secured a $48.00M Venture Round investment on 20 January 2022 from investors FTX and Seed Space Ventures.

Business keywords: online betting, sports betting, fantasy sports, esports, technology, wagering, horseracing, greyhound racing, harness racing, fixed odds, peer-to-peer betting, proprietary platform, global expansion, online gambling

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $48.00M 2
FTX, Seed Space Ventures
20 Jan 2022
Series C $12.50M 1
Canaccord Genuity Group
01 Feb 2021
Series B $25.00M 1
Investorlink Securities
01 Sep 2020
Venture Round Undisclosed 1
Beachhead Venture Capital
01 Jan 2019
Series A $15.00M 1
Wizer Pty Ltd
01 Feb 2018

PlayUp Alternatives & Competitors

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PlayUp vs

Where players risk less and win more with unbeatable odds and transparent fees.

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PlayUp vs
Picklebet
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PlayUp vs

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FAQ About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused...
PlayUp was founded in 2016.
PlayUp is headquartered in Australia.
PlayUp operates in Entertainment, Gaming, Internet, Mobile, Sports and eSports. Its work centres on online betting, sports betting, fantasy sports and esports.
PlayUp has approximately 61 employees.
PlayUp has completed 5 funding rounds, raising a total of $100.50M. The latest funding stage is Venture round.
Top alternatives and competitors to PlayUp include Payper Win, Picklebet, Gambling.com Group, unikrn, Luckbox - Real Luck Group (TSXV:LUCK). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
PlayUp and Payper Win are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for PlayUp, https://bouncewatch.com/company/playup, updated 20 December 2024. When citing, please name BounceWatch and link this page.

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