Plusgrade, founded in 2009 and headquartered in Canada, is a market leader in providing upgrade solutions within the fast-growing ancillary revenue and merchandising sector. The company specializes in enhancing the travel experience through innovative ancillary revenue solutions, partnering with over 250 entities across industries such as airlines, hospitality, cruise, passenger rail, and financial services.
With a reputation as an ancillary revenue powerhouse, Plusgrade has successfully generated billions of dollars in new revenue opportunities for its partners by offering superior customer experiences. Its substantial impact on the industry positions it as an influential player in the global travel sector.
Recently, Plusgrade secured a Secondary Market investment from General Atlantic in March 2024, underlining its scalability and stability. The company operates globally, with its main operations centered in Montreal. Investors can perceive Plusgrade's consistent revenue generation and trusted partnerships as signs of sustained growth and potential expansion in related sectors.