Plusgrade logo — The market leading provider of upgrade solutions, a key segm...

Plusgrade

The market leading provider of upgrade solutions, a key segment of the fast-growing ancillary revenue and merchandising sector

Founded 2009 Canada Montreal, Canada 844 employees Post IPO Total: $155.70M Entertainment, SaaS +2

General Information

Company Name Plusgrade
Founded Year 2009
Location Canada Montreal, Canada
Employees 844
Industries Entertainment, SaaS, Transportation +1
Funding Stage Post IPO
Business Model B2B, SaaS, Platform
Revenue Model Service Fee, Performance Based, Subscription
Social

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About Plusgrade

Plusgrade, founded in 2009 and headquartered in Canada, is a market leader in providing upgrade solutions within the fast-growing ancillary revenue and merchandising sector. The company specializes in enhancing the travel experience through innovative ancillary revenue solutions, partnering with over 250 entities across industries such as airlines, hospitality, cruise, passenger rail, and financial services.

With a reputation as an ancillary revenue powerhouse, Plusgrade has successfully generated billions of dollars in new revenue opportunities for its partners by offering superior customer experiences. Its substantial impact on the industry positions it as an influential player in the global travel sector.

Recently, Plusgrade secured a Secondary Market investment from General Atlantic in March 2024, underlining its scalability and stability. The company operates globally, with its main operations centered in Montreal. Investors can perceive Plusgrade's consistent revenue generation and trusted partnerships as signs of sustained growth and potential expansion in related sectors.

Business keywords: ancillary revenue solutions, upgrade solutions, merchandising sector, travel industry, airline industry, revenue optimization, customer experience enhancement, up-sell strategies, hospitality sector, cruise industry, passenger rail, revenue streams, partnerships

Services & Products

Premium Upgrade
Seat Blocker
SpeedPass
StayExtend
StayPlus
Loyalty Solutions by Points

Target Customers

Airlines Hospitality Providers Cruise Lines Rail Operators

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market Undisclosed 1
General Atlantic
01 Mar 2024
Grant $5.20M 1
SCALE AI | Canada's AI Global Innovation Cluster
01 Nov 2022
Buyout Undisclosed 1
Novacap
01 Sep 2021
Growth Equity VC $150.50M 1
CDPQ
01 Nov 2018
Growth Equity VC Undisclosed 1
TA Associates
01 Aug 2015

Plusgrade Alternatives & Competitors

Plusgrade vs

Enabling airlines and passengers to track baggage.

Venture round
16 employees
Transportation, Travel and Tourism
Plusgrade vs

Redefining the Future of Travel Technology

62 employees
Information Technology, SaaS
Plusgrade vs

Leaders in travel subscription solutions

Series A
41 employees
Information Technology, SaaS

FAQ About Plusgrade

The market leading provider of upgrade solutions, a key segment of the fast-growing ancillary revenue and merchandising sector
Plusgrade was founded in 2009.
Plusgrade is headquartered in Montreal, Canada.
Plusgrade operates in Entertainment, SaaS, Transportation and Travel and Tourism. Its work centres on ancillary revenue solutions, upgrade solutions, merchandising sector and travel industry. Its customers include Airlines, Hospitality Providers and Cruise Lines.
Plusgrade has a B2B, SaaS and Platform business model. Its revenue comes from Service Fee, Performance Based and Subscription.
Plusgrade has approximately 844 employees.
Plusgrade has completed 5 funding rounds, raising a total of $155.70M. The latest funding stage is Post IPO.
Plusgrade offers: Premium Upgrade, Seat Blocker, SpeedPass, StayExtend, StayPlus, Loyalty Solutions by Points.
Top alternatives and competitors to Plusgrade include Bob Baggage Tracking, Clarity Travel Technology Solutions, Caravelo, Kyte, ID90 Travel. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Plusgrade and Bob Baggage Tracking are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Plusgrade, https://bouncewatch.com/company/plusgrade, updated 8 January 2026. When citing, please name BounceWatch and link this page.

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