Potions, now operating as AB Tasty Recommendations & Merchandising, is a French startup focused on enhancing the e-commerce experience through smart personalization and merchandising solutions. Founded in 2018, the company has carved a niche in the E-Commerce, Internet, and Marketing industries, prominently headquartered in France.
With their slogan, "Dare to go further," Potions emphasizes continuous innovation to offer comprehensive, intuitive solutions that enhance customer engagement and conversion rates. The merger with AB Tasty enhances their technological capabilities, creating a more powerful platform adaptable to evolving market trends.
Their last investment, a €1.30M Seed Round on 19 April 2021, saw backing from notable investors such as Bpifrance, Crédit Agricole, and SIDE Capital. Potions aims to leverage this support to bolster its offerings in a competitive digital landscape.