Powour is an Australian-based startup founded in 2022 with the slogan "Move. Reward. Repeat." The company has developed a platform that aims to turn everyday movement into a valuable resource. By automating the process of measuring, reporting, and reducing transport emissions, Powour provides an engagement and wellbeing tool for companies. The platform incentivizes communities to make meaningful changes for a cleaner, healthier tomorrow.
The startup operates in the Information Technology and Internet industries, offering a solution to support the corporate and community response in reducing carbon emissions from transport. Powour's mission is to make it easy, measurable, and rewarding to take action for a cleaner and sustainable future.
On 31 July 2024, the company received a Non Equity Assistance investment from Leading Cities, further solidifying its position in the market and offering potential for growth and expansion. Powour's innovative approach to addressing environmental challenges through incentivizing behavior change positions it as a promising player in the sustainability and corporate social responsibility space.