Preglife logo — Scandinavia’s leading pregnancy app! A midwife in your pocke...

Preglife

Scandinavia’s leading pregnancy app! A midwife in your pocket for pregnancy, postpartum & early child development.

Founded 2010 Sweden Sweden 33 employees Total: $50.00M

General Information

Company Name Preglife
Founded Year 2010
Location Sweden Sweden
Employees 33
Business Model B2C, Freemium, Subscription Box
Revenue Model Freemium, Subscription, Advertising
Social

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About Preglife

Preglife, founded in 2010, has positioned itself as Scandinavia’s leading pregnancy app. It serves as an accessible digital companion offering expert-backed information on pregnancy, postpartum, and early child development. Through this platform, users receive fact-based content that promotes informed and empowered decision-making during these critical life stages. Effectively, it acts as a “midwife in your pocket.”

In March 2019, Preglife secured an early VC investment of kr50.00M from eEquity, reflecting strong investor confidence in its market potential. Though details about its headquarters and specific industries are not disclosed, the lack of recent funding rounds since 2019 could indicate a strategic focus on consolidating its market position and optimizing existing resources.

For investors, Preglife presents an opportunity in a niche yet essential sector, that of digital health solutions targeting a discerning and growing audience in Scandinavian markets. With its established reputation and expert-driven content, the company stands poised for scalable growth.

Business keywords: Pregnancy App, Postpartum Support, Early Child Development, Women's Health, Midwife Services, Expert Content, Digital Health, Health Informatics, Mobile Health Solutions, Parental Guidance, Patient Empowerment, Inclusive Healthcare, Health Education, Podcasting

Services & Products

Pregnancy and Postpartum Tracking
Expert-Developed Content and Tips
Wellness and Fitness Programs
Community and Networking
Child Development Monitoring

Target Customers

Expectant Mothers New Parents Families Planning for Childbirth Individuals Seeking Pregnancy Guidance Healthcare Professionals Looking for Resources

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC kr50.00M 1
eEquity
01 Mar 2019

Preglife Alternatives & Competitors

View All Alternatives
Preglife vs
Huckleberry Labs
Huckleberry Labs United States

Pediatric expertise made accessible and affordable to all families, by combining AI with human exper...

Series A
62 employees
AI, Health Care
Preglife vs
3mbrace Health
3mbrace Health The Netherlands

Platform for women’s health at work — expert-led and digital support across menstruation, motherhood...

13 employees
Digital Health, Women's Health
Preglife vs
Velmio
Velmio Estonia

Artificial intelligence for digital health

1 employees
AI, Hardware

FAQ About Preglife

Scandinavia’s leading pregnancy app! A midwife in your pocket for pregnancy, postpartum & early child development.
Preglife was founded in 2010.
Preglife is headquartered in Sweden.
Preglife has a B2C, Freemium and Subscription Box business model. Its revenue comes from Freemium, Subscription and Advertising.
Preglife has approximately 33 employees.
Preglife has completed 1 funding round, raising a total of $50.00M.
Preglife offers: Pregnancy and Postpartum Tracking, Expert-Developed Content and Tips, Wellness and Fitness Programs, Community and Networking, Child Development Monitoring.
Top alternatives and competitors to Preglife include Huckleberry Labs, 3mbrace Health, Velmio, Medidex Inc., Ruth Health (YC S21). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Preglife and Huckleberry Labs are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Preglife, https://bouncewatch.com/company/preglife-2, updated 13 November 2025. When citing, please name BounceWatch and link this page.

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