Protelicious Corp2017 by CEO Sheila Partrat and co-founder Dr. Jean Francois Lesgards, the company is on a mission to empower health-conscious urban consumers by offering products that integrate performance, beauty, and longevity into everyday nutrition.
Their flagship product, Indulgently Good to You Ice Cream, Parad'Ice by Protelicious, is a breakthrough innovation launched in the summer of 2023. The ice cream taps into the 18B USD US ice cream market by catering to premium and health-focused consumers with its decadent taste, high-quality protein, and compatibility with diabetic and keto diets.
With an omnichannel distribution strategy, Protelicious initially expanded in Hong Kong and France before launching in the USA in 2022. The company strategically targets both B2B Food and beverage markets and premium retail spaces, balancing between premium grocery retail and health-focused B2B partnerships.