Belgium
Proxistore Group is a Belgium-based startup in the advertising and internet industries, offering a complete drive-to-store solution for retail. With a focus on digital ads and data solutions, the company's mission is to help retailers increase their traffic and acquire new customers at their physical points of sale through geolocated and intentional data-based advertising. The company, founded in 2011, has gained recognition for its ability to reach 9 out of 10 people in the selected zones and to isometrically deliver national programmatic campaigns with greater efficiency and consistency.
The last investment in Proxistore Group was a €2.70M Venture Round investment that took place on 10 July 2014, with the investor being S.R.I.W. This investment has enabled the company to further develop its technologies and expand its reach in the digital advertising and retail sectors.
With the persistent consumer preference for physical shopping experiences and the need for localized marketing strategies, Proxistore Group's focus on leveraging geolocation and intentional data to capture the attention of the target audience online and within their geographical area appears particularly relevant. The company's collaboration with strong partners such as Sirdata further strengthens its ability to refine geolocated targeting.
Overall, Proxistore Group's innovative approach to digital advertising and its capability to bridge the gap between online and physical retail experiences has positioned it as a compelling player in the evolving retail marketing landscape.
