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Purple logo — Purple provides the industry’s most comprehensive, flexible,...

Purple

Purple provides the industry’s most comprehensive, flexible, and proven indoor location services platform.

Founded 2012 United Kingdom Manchester, United Kingdom 182 employees Venture round Total: $25.50M Analytics, Big Data +3

General Information

Company Name Purple
Founded Year 2012
Location United Kingdom Manchester, United Kingdom
Founders / Decision Makers
Team member
Employees 182
Industries Analytics, Big Data, IT +2
Funding Stage Venture round
Business Model SaaS, Platform, B2B
Revenue Model Subscription, Tiered Pricing, Freemium
Social

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About Purple

Purple, founded in 2012 and headquartered in the United Kingdom, stands as a leader in the indoor location services sector. Operating within the industries of Analytics, Big Data, IT, Mobile, and SaaS, the company offers what it claims to be the industry's most comprehensive, flexible, and proven platform for indoor location services.

The platform's main value proposition lies in its ability to enhance revenue and reduce operational costs by offering better insights into physical spaces, akin to digital analytics for websites. Their extensive partner network includes over 150 specialists, and their services impact over 1 million users daily, spanning more than 100 countries. This reach is substantiated by their collaborations with major organizations like Walmart, AENA Airports, University Hospitals, the NHS, McDonald's, and Michael Kors.

In late October 2023, Purple secured a £10.50M Venture Round investment from Business Growth Fund, suggesting continued confidence in its trajectory and potential for further market expansion.

Business keywords: Indoor Location Services, WiFi Analytics, Customer Engagement Tools, Proximity Marketing, Heatmapping, Footfall Tracking, Guest WiFi Solutions, Location Based Services, IoT Integration, Healthcare Transparency, Retail Analytics, Public Transport Solutions, Smart Cities, Marketing Automation, Bandwith Management

Services & Products

Guest WiFi Solutions
Staff WiFi Authentication
WiFi Analytics
Network Security Solutions
Digital Wayfinding

Target Customers

Hospitality Industry Healthcare Facilities Retail & Commercial Businesses Public Sector & Education Travel & Transport Services Residential Complexes Corporate Offices

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round £10.50M 1
Business Growth Fund
31 Oct 2023
Debt Financing $3.90M 1
BOOST&Co
BOOST&Co
19 Sep 2016
Venture Round $3.10M -
19 Sep 2016
Debt Financing £3.00M 1
BOOST&Co
BOOST&Co
22 Aug 2016
Series A $5.00M 7
Juno Capital Partners William Currie Group
Juno Capital Partners, William Currie Group +5
12 Jan 2015
Non Equity Assistance Undisclosed 1
Pitch@Palace
Pitch@Palace
02 Apr 2014

Purple Alternatives & Competitors

Purple vs
IPera.AI
IPera.AI United States

Transforming physical spaces into smart, data-driven environments with visitor insights, wayfinding,...

Non Equity Assistance
49 employees
Analytics, IT
Compare Purple vs IPera.AI
Purple vs
Flame Analytics
Flame Analytics Spain

Flame Analytics - Transform Your Location Into a Profitable Smart Space

Seed
18 employees
Analytics, Automation
Compare Purple vs Flame Analytics
Purple vs
Pointr
Pointr United Kingdom

The most accurate indoor location and mapping platform.

Series B
127 employees
Analytics, Enterprise Software
Compare Purple vs Pointr
Also compare with: Purple vs Intersec Group Intersec Group

FAQ About Purple

Purple provides the industry’s most comprehensive, flexible, and proven indoor location services platform.
Purple was founded in 2012.
Purple is headquartered in Manchester, United Kingdom.
Purple operates in Analytics, Big Data, IT, Mobile and SaaS. Its work centres on Indoor Location Services, WiFi Analytics, Customer Engagement Tools and Proximity Marketing. Its customers include Hospitality Industry, Healthcare Facilities and Retail & Commercial Businesses.
Purple has a SaaS, Platform and B2B business model. Its revenue comes from Subscription, Tiered Pricing and Freemium.
Purple has approximately 182 employees.
Purple has completed 6 funding rounds, raising a total of $25.50M. The latest funding stage is Venture round.
Purple offers: Guest WiFi Solutions, Staff WiFi Authentication, WiFi Analytics, Network Security Solutions, Digital Wayfinding.
Top alternatives and competitors to Purple include IPera.AI, Flame Analytics, Pointr, Navigine, Xenio Systems. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Purple and IPera.AI are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Purple, https://bouncewatch.com/company/purple-1, updated 7 April 2026. When citing, please name BounceWatch and link this page.

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