Mumbai, India
Pioneering the beauty industry since 2012, Purplle.com has emerged as a prominent omnichannel beauty destination in India. With 1000+ listed brands, 60,000+ products, and a staggering 7 million+ monthly active users, the startup has solidified its market presence. The recent expansion, marked by the establishment of 6000+ offline touchpoints and 8 exclusive stores, signifies Purplle's commitment to enhancing the customer experience.
The company's bold move towards building its private D2C brands, including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, has further strengthened its position in the market. What sets Purplle apart is its focus on personalization, leveraging detailed user personas to enable customers to test makeup and receive product recommendations tailored to their personality, search keywords, and purchase behavior.
In 2022, Purplle achieved the coveted status of being India's 102nd unicorn, following a substantial INR10.00B Series E investment. This milestone was made possible through the support of esteemed investors such as Abu Dhabi Investment Authority, Kedaara Capital, PremjiInvest, and Sequoia Capital. With a robust team of 3,000+ professionals and a strong investor backing, Purplle.com is poised to lead the rapidly growing Indian beauty sector, reshaping the way consumers engage with beauty and wellness products.
