Belgium
Qualifio, founded in 2011 and headquartered in Belgium, positions itself as the leading European platform specializing in first- and zero-party data collection for consumer brands. The company's slogan, "The data collection platform that helps you understand your audience," encapsulates its mission to empower marketing teams through interactive, gamified experiences.
Qualifio offers a versatile range of formats—over 50, including quizzes, games, polls, and contests—that facilitate data collection without requiring technical skill. This approach not only enhances audience engagement across multiple digital channels but also ensures compliance with the GDPR. The platform is utilized by over 400 global firms, including industry giants like Nestlé, L'Oréal, and Unilever.
Recently, Qualifio underwent an acquisition investment by Quantum Group on 01 May 2023. This backing highlights the confidence investors have in its sustainable growth trajectory within the evolving analytics and marketing sector.
