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Quell logo — Real fitness. Real gaming. Join today.

Quell

Real fitness. Real gaming. Join today.

Founded 2020 United Kingdom London, United Kingdom 38 employees Series A Total: $21.13M Gaming, Information Technology +2

General Information

Company Name Quell
Founded Year 2020
Location United Kingdom London, United Kingdom +1
Employees 38
Industries Gaming, Information Technology, Sports +1
Funding Stage Series A
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Recently Funded Aug 31, 2026

Raised 10M in Series A round.

In The News Aug 31, 2026

Featured on Eu-startups: London’s HITAI acquires YC-backed fitness gaming studio Quell to boost its sport...

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About Quell

Quell, a United Kingdom-based startup founded in 2020, is making waves in the gaming, information technology, sports, and VR/AR industries with their unique offering. Their slogan "Real fitness. Real gaming. Join today." encapsulates their mission to revolutionize the fitness gaming experience. The company combines the thrill of gaming with a personalized, intense full-body workout, offering real resistance, powerful haptics, and live technique analysis. Their latest milestone includes securing a significant £8.00M Series A investment on 20 February 2023, a testament to their potential and market appeal. This investment was led by prominent entities including Heartcore, Khosla Ventures, Social Impact Capital, renowned investor Naval Ravikant, and tech giant Tencent. This funding is expected to propel Quell's growth and further solidify their position in the fitness gaming sphere. With such strong investor backing and an innovative product, Quell is poised for significant expansion and influence within its target markets.

Taxonomy: fitness gaming, virtual reality, resistance training, gaming technology, fitness technology, subscription model, workout analysis, haptic feedback, exercise equipment, startup, innovation, gaming industry, fitness industry

Services & Products

Providing virtual reality gaming technology for interactive exercise and fitness gaming
including personalized workout analytics and real-time fitness adaptation.

Target Customers

Fitness enthusiasts gamers and individuals looking for high-intensity full-body workouts and personalized fitness experiences through gaming technology.

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 4
Investor Investor
•••• •••• 		31 Aug 2026
Series A •••••• 5
Investor Investor Investor Investor
•••• •••• 		20 Feb 2023
Seed Round •••••• 5
Investor Investor Investor
•••• •••• 		07 Dec 2020
Seed Round •••••• 1
Investor
25 Aug 2020

Latest News

View All
Achievement unlocked: How video games are changing the world — Eu-startups
Achievement unlocked: How video games are changing the world
Eu-startups Dec 31, 2024
London’s HITAI acquires YC-backed fitness gaming studio Quell to boost its sports motion-tracking pl... — Eu-startups
London’s HITAI acquires YC-backed fitness gaming studio Quell to boost its sports motion-tracking platform
Eu-startups Aug 31, 2026

Quell Alternatives & Competitors

Quell vs
SymGym, Inc.
SymGym, Inc. United States

The video game powered fitness platform

4 employees
Gaming, Sports
Compare Quell vs SymGym, Inc.
Quell vs
FUN WITH BALLS
FUN WITH BALLS Germany

We merge real sports and gamification to revive sports facilities and promote a healthy lifestyle.

2-10 employees
Sports
Compare Quell vs FUN WITH BALLS
Quell vs
VENDOR
VENDOR United States

Fitness Gaming

8 employees
Also compare with: Quell vs RockMyRun RockMyRun

FAQ About Quell

Real fitness. Real gaming. Join today.
Quell was founded in 2020.
Quell is headquartered in London, United Kingdom.
Quell operates in the following industries: Gaming, Information Technology, Sports, VR/AR.
Quell has approximately 38 employees.
Quell has completed 4 funding rounds, raising a total of $21.13M. The latest funding stage is Series A.
Quell offers: Providing virtual reality gaming technology for interactive exercise and fitness gaming, including personalized workout analytics and real-time fitness adaptation..
Top alternatives and competitors to Quell include SymGym, Inc., FUN WITH BALLS, VENDOR, RockMyRun, Blue Goji. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Quell and SymGym, Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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