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Quest Nutrition logo — On a mission to make the foods you crave work for you, not a...

Quest Nutrition

On a mission to make the foods you crave work for you, not against you.

Founded 2009 United States El Segundo, United States 211 employees Acquired Total: $1.00B Food and Beverage, Health Care +1

General Information

Company Name Quest Nutrition
Founded Year 2009
Location United States El Segundo, United States
Employees 211
Industries Food and Beverage, Health Care, Nutrition
Funding Stage Acquired
Business Model D2C, E Commerce, B2B2C
Revenue Model Product Sales, Subscription, Tiered Pricing
Social

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About Quest Nutrition

Quest Nutrition, established in 2009, is headquartered in the United States and operates primarily within the Food and Beverage, Health Care, and Nutrition sectors. Known widely as the #1 protein bar brand in the nation, the company has successfully captured a strong market position by focusing on its mission: "On a mission to make the foods you crave work for you, not against you."

Their innovative approach aims to transform traditional nutrition consumption by aligning with evolving consumer health preferences. Quest Nutrition's commitment to disruption and creativity, combined with a team-centric approach, positions it as a salient player in its industry.

Their acquisition by Simply Good, finalized with a $1.00B investment on 01 August 2019, underscores investor confidence in Quest's potential for sustained growth. This strategic development highlights Quest Nutrition's robust capacity for scaling and innovation.

Business keywords: protein bars, nutrition, healthy snacks, functional foods, disruptive innovation, consumer health, food and beverage, team collaboration, integrity, brand passion, creative solutions, personal wellness

Services & Products

Protein Bars
Protein Shakes
Salty Snacks
Iced Coffee
Subscription Services
Variety Packs

Target Customers

Health-conscious Consumers Fitness Enthusiasts Athletes Individuals Seeking Weight Management People on Specific Diets (e.g., low-carb)

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition $1.00B 1
Simply Good
01 Aug 2019

Quest Nutrition Alternatives & Competitors

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Quest Nutrition vs
CaliBar Protein
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Quest Nutrition vs
Plant Power
Plant Power India

Plant Power is a functional nutrition food brand that offers a range of Plant-based Protein Snacks a...

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Quest Nutrition vs
IQBAR
IQBAR United States

We're the #1 brain + body nutrition company! Our two product lines are IQBAR protein bars and IQMIX...

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FAQ About Quest Nutrition

On a mission to make the foods you crave work for you, not against you.
Quest Nutrition was founded in 2009.
Quest Nutrition is headquartered in El Segundo, United States.
Quest Nutrition operates in Food and Beverage, Health Care and Nutrition. Its work centres on protein bars, nutrition, healthy snacks and functional foods. Its customers include Health-conscious Consumers, Fitness Enthusiasts and Athletes.
Quest Nutrition has a D2C, E Commerce and B2B2C business model. Its revenue comes from Product Sales, Subscription and Tiered Pricing.
Quest Nutrition has approximately 211 employees.
Quest Nutrition has completed 1 funding round, raising a total of $1.00B. The latest funding stage is Acquired.
Quest Nutrition offers: Protein Bars, Protein Shakes, Salty Snacks, Iced Coffee, Subscription Services, Variety Packs.
Top alternatives and competitors to Quest Nutrition include CaliBar Protein, Plant Power, IQBAR, ONE Brands, Saf Nutrition. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Quest Nutrition and CaliBar Protein are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Quest Nutrition, https://bouncewatch.com/company/quest-nutrition, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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