Quri by Trax is a retail intelligence and analytics company founded in 2009 and headquartered in the United States. The company focuses on providing consumer brands and retailers with the visibility to understand shopper behavior and the analytics to address issues in real-time. Quri utilizes crowdsourcing through its nationwide force of consumers to measure store-by-store execution gaps, enabling immediate corrective action by field teams.
With a commitment to driving better shopping experiences and higher in-store sales for manufacturers, Quri's innovative approach to retail analytics has garnered recognition. The company received a non-equity assistance investment on 01 June 2017.
As the retail landscape continues to evolve, Quri's emphasis on enabling corrective action in real-time underscores its relevance in the dynamic e-commerce and mobile industries.