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Rally logo — Assets to Appreciate

Rally

Assets to Appreciate

Founded 2016 United States New York, United States 46 employees Venture round Total: $113.02M E-Commerce, Financial Services +1

General Information

Company Name Rally
Founded Year 2016
Location United States New York, United States
Employees 46
Industries E-Commerce, Financial Services, Fintech
Funding Stage Venture round
Business Model Platform, Marketplace, B2C
Revenue Model Product Sales, Marketplace Fee, Value Based Pricing
Social

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About Rally

Rally, founded in 2016, is innovating in the intersection of E-Commerce, Financial Services, and Fintech industries. As a pioneering platform, its mission encapsulated in the slogan "Assets to Appreciate", empowers users by enabling the buying and selling of equity shares in collectible assets. By fostering a new form of investment connectivity, Rally aims to democratize access to unique opportunities, encouraging investments driven by ideas and community ties.

Headquartered in the United States, Rally continues to expand its influence in the digital financial landscape. Its recent $3.97M Venture Round investment on 01 January 2024, led by investor Sahin Boydas, underscores the confidence the market holds in its model. This investment bolsters Rally's vision of crafting a 21st-century portfolio accessible to a diverse audience, positioning it as a company to watch in the evolving economic ecosystem.

Business keywords: Equity Shares, Collectible Assets, Alternative Investments, Investment Platform, 21st Century Portfolio, Collector Cars, Interactive Automotive Content, Community Investing, Safe Investing, Easy Investing, Accessible Investing, Emotional Investments, Ideas Investment

Services & Products

Sourcing and verifying collectible assets
Transforming assets into equity shares
Facilitating public offerings of assets
Providing a trading platform for shares

Target Customers

Individual investors Collectible enthusiasts Investment communities Tech-savvy investors

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $3.97M 1
Sahin Boydas
01 Jan 2024
Series B Undisclosed 2
LionTree Eberg Capital
LionTree, Eberg Capital
01 Oct 2021
Series B Undisclosed 1
Wheelhouse 360 Partners
21 Jul 2021
Series B $30.00M 2
Social Leverage Upfront Ventures
Social Leverage, Upfront Ventures
17 May 2021
Debt Financing $50.00M 1
Upper90
Upper90
17 May 2021
Series B $17.00M 7
Social Leverage Upfront Ventures Global Brain
Social Leverage, Upfront Ventures +5
29 Sep 2020
Series A $7.00M 7
Anthemis Group Social Leverage Upfront Ventures
Anthemis Group, Social Leverage +5
27 Sep 2018
Seed Round $2.90M 4
Social Leverage HIGHLINE vc ColumbusNova
Social Leverage, HIGHLINE vc +2
30 Jan 2018
Venture Round $2.15M -
10 Nov 2017

Rally Alternatives & Competitors

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Rally vs
Treasurer
Treasurer Korea South

Wine, Watches, NFTs and more. Collectible fractional ownership trade platform

Series A
33 employees
E-Commerce, Financial Services
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Rally vs
Alto
Alto United States

Invest in private equity, venture capital, real estate, cryptocurrency, and other alternative assets...

Series B
119 employees
Finance, Financial Services
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Rally vs
Benson (YC W'22)
Benson (YC W'22)

Automatically invest in top stocks

Seed
2 employees
E-Commerce, Finance
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FAQ About Rally

Assets to Appreciate
Rally was founded in 2016.
Rally is headquartered in New York, United States.
Rally operates in E-Commerce, Financial Services and Fintech. Its work centres on Equity Shares, Collectible Assets, Alternative Investments and Investment Platform. Its customers include Individual investors, Collectible enthusiasts and Investment communities.
Rally has a Platform, Marketplace and B2C business model. Its revenue comes from Product Sales, Marketplace Fee and Value Based Pricing.
Rally has approximately 46 employees.
Rally has completed 9 funding rounds, raising a total of $113.02M. The latest funding stage is Venture round.
Rally offers: Sourcing and verifying collectible assets, Transforming assets into equity shares, Facilitating public offerings of assets, Providing a trading platform for shares.
Top alternatives and competitors to Rally include Treasurer, Alto, Benson (YC W'22), Silverpine, Change. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Rally and Treasurer are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Rally, https://bouncewatch.com/company/rally-1, updated 24 May 2026. When citing, please name BounceWatch and link this page.

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