Reach is a Canada-based startup that offers a unique merchant of record infrastructure aimed at easing the global expansion of brands without the need to overhaul their technological stack. Founded in 2016, the company positions itself as a versatile solution in the Financial Services industry by addressing critical challenges like tax compliance and fraud liability across over 200+ markets.
What sets Reach apart is its seamless integration features, allowing brands to connect through pre-built integrations with platforms like Shopify, Stripe, and Checkout.com, ensuring firms can continue using their existing workflows without any disruptive migrations. The company’s model, based on transaction-based pricing—with no fixed fees or monthly minimums—resonates well with businesses seeking scalability without substantial upfront costs.
In its journey, Reach secured a $30.00M Series A investment on 21 March 2022 from investors including BlueSky Equities and Vistara Growth, validating its growth potential in simplifying global commerce for brands.