Advise, operating under the trading name RecommenderX, was founded in 2016 in Ireland. The company positions itself as a leader in transforming data into actionable intelligence for Consumer Packaged Goods (CPG) brands and manufacturers. Their innovative platform, ADVISE, leverages Gen-AI and classical data science to provide insights in areas like Category Intelligence, Revenue Growth Management, and Financial Performance.
Advise's key differentiator is its ability to convert complex data into simple, tailored recommendations, eliminating manual data handling. This approach makes the platform not just a technology tool but a strategic partner in accelerating business growth. The company received a substantial €15.50M funding in a Series A round on 09 January 2025, led by Act Venture Capital, Enterprise Ireland, Elkstone, Business Venture Partners (BVP), and multiple private investors, signaling strong investor confidence in their scalable and impactful solutions.