Redefine Meat

Redefine Meat, founded in 2018, is an innovative player in the Food and Beverage and Manufacturing industries, headquartered in Israel. The company distinguishes itself with its bold slogan: "A whole different animal #Time_to_Redefine." Its mission is to deliver a novel meat experience that is environmentally friendly, animal-kind, and tantalizing to the taste buds.

Leveraging cutting-edge technology, Redefine Meat has developed plant-based ‘New Meat’ that replicates the flavor, texture, and versatility of animal meat. The company's comprehensive product range is designed to cater to diverse cuisines and cooking styles, appealing to both consumers and professionals seeking sustainable alternatives.

In a significant validation of its approach, the company secured a $135.00 million late-stage VC investment in January 2022 from prominent investors such as Hanaco Ventures and Synthesis Capital. This substantial funding positions Redefine Meat well for growth, as it continues to redefine the future of meat consumption.